Epic Games Combating Pre-Owned with... DLC

Epic says that DLC are are not just levels that were already done

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Epic Games Combating Pre-Owned with... DLC
Earlier this week someone, who we forget the name of, said something along the lines of: "Hey Game publishers, how about I buy a game for $30 and then gradually build up to $60 with small payments, like DLC". In the latest GameInformer, Epic's Cliff Bleszinski and Rod Fergusson have other thoughts about the use of DLC.

Fergusson points out that, DLC is "less about shipping what's left over. It's not about, 'Oh, we had this map left over'... it's keeping the disc in the tray. In a used game culture that you have to actively fight against, I think DLC is one of the ways that you do that."

He also points out that, "What people need to understand is that extra content is something that you have to plan."

Adding to the debate in his usual style, Cliff Bleszinki points out that, "You don't just lift up a rock and say, 'oh shit, there's new levels!'"

Source: Game Informer via CVG


Ergo 17 Nov 2011 16:56
Another way to fight against the "used game culture" (I can't believe it's come to this--I don't hear anyone whining about the "used car culture" or the "used CD culture" or the "used, cliched, excuses culture"...hmmm) is to:

***Stop spending 20 million to make a game then spending an equal amount in marketing.***

I also love this: "What people need to understand is that extra content is something that you have to plan."

Oh? Well, then. I guess all those *free* maps we used to get on PC were just sitting under a rock waiting to be discovered! But now, since they need to be 'planned', they have to charge for them. It makes perfect sense!

(In other words, those free maps on PC were to reward your customers for loyalty--now it's "we'll bleed 'em dry a nickle and a dime at a time".)

Cliffy B: idiot man-child that thinks his customers are idiots (and, in the main, he's right!).
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