Microsoft-owned, Rare is known for its style, humour and for Blast Corps, Banjo Kazooie Nuts and Bolts, GoldenEye, Donkey Kong Country, Killer Instinct and Perfect Dark to name a few. It's now got a rebranding for no good reason we can think of.
Apparently, however, it's to celebrate 25 years of industry endeavour, creativity and zest. You can see the new logos because we've got them. We would ask you to choose the least corporately dull.
The rebranding will soon spread to Rare's website. According to Micorosoft, "The new logo is both modern and classic, adjectives that could be applied equally well to Rare itself."
Says Head of Studio Mark Betteridge said, “Both Rare and the games industry have seen massive changes over the past 25 years, and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace. With this landmark anniversary coming up, and knowing that we have a really exciting future ahead, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!"
What do you think of the rebranding? Comments please.
Apparently, however, it's to celebrate 25 years of industry endeavour, creativity and zest. You can see the new logos because we've got them. We would ask you to choose the least corporately dull.
The rebranding will soon spread to Rare's website. According to Micorosoft, "The new logo is both modern and classic, adjectives that could be applied equally well to Rare itself."
Says Head of Studio Mark Betteridge said, “Both Rare and the games industry have seen massive changes over the past 25 years, and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace. With this landmark anniversary coming up, and knowing that we have a really exciting future ahead, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!"
What do you think of the rebranding? Comments please.
Companies:
Rare
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Comments
ohms 2 Jun 2010 11:46
1/6
I think they're about 10 years too late for that logo to be seen as modern.
kristian 2 Jun 2010 12:07
2/6
the fourth logo there is the best one - it matches the colour scheme that Rare has always had
and no, I don't mind the rebrand at all.
and no, I don't mind the rebrand at all.
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exrare 2 Jun 2010 15:40
3/6
and here I thought I was being arrogant in saying they'd laid off all the talent :D
how much did you pay for that crap, boys?
XD
how much did you pay for that crap, boys?
XD
AlsoExRare 2 Jun 2010 17:08
4/6
You'd think they'd have something better to spend Microsoft's money on.
Hamilton 3 Jun 2010 00:36
5/6
They're all very dull. But just for the hell of choice I pick the first one as the most dull.
MELOL 10 Jun 2010 09:20
6/6
@ohms Actually not. You know nothing of modern design. FEGGET