THQ, whose Red Faction: Guerrilla is gathering good reviews - has taken the corporate bull by the horns and restructured itself. Ideally, this restructuring could set an industry standard for reasonably naming your divisions so that they make sense to real people.
The sensible news is that the company has formed three new business units:
1) Core Games: lead by Danny Bilson, will cover: action, shooter, strategy, racing and fighting games.
2) Kids, Family and Casual Games: lead by Doug Clemmer, will cover: console, PC and wireless games targeted to mass market and family gamers.
3) Online: lead by Steve Dauterman, will cover: well, online including liaising with other divisions.
Gosh Darn it, if that doesn't make a whole lot of sense. Everybody reports to CEO Brian Farrell (pictured).
There is a whole bunch of corporate blather to accompany the news. So, for you business studies guys who need to learn the ways of the world, here are some gems:
Danny Bilson: “By managing core games as a comprehensive business unit, my team can leverage our creative, development and marketing talents to deliver hit titles that resonate with our discriminating audience.” (1pt for 'leverage' rather than 'use').
Doug Clemmer: "Gaming platforms such as the Nintendo Wii and Microsoft’s recently announced ‘Project Natal’ are changing the way families play together and we are excited to develop gaming experiences that take full advantage of these platforms." (2pts for 'gaming experience' instead of 'game'.) We are also intrigued that Doug doesn't consider the PlayStation (2 or 3) as part of the remit for casual gaming.
Steve Dauterman: "We view the online gaming space worldwide as an important driver of THQ’s long-term growth. Our strategy is to leverage our established brands such as Company of Heroes, Warhammer 40,000 and WWE into the dedicated online space. We will also be exploring new game concepts and new business models in emerging regions.
"My team will also work with our Core and Kids, Family and Casual gaming units to help make connectivity a part of their gaming experiences." (Huge win for Steve with 'gaming space', 'leverage', 'online space', gaming experiences').
All that said, it's good to see a serious publisher getting itself organised, we need the competition.
The sensible news is that the company has formed three new business units:
1) Core Games: lead by Danny Bilson, will cover: action, shooter, strategy, racing and fighting games.
2) Kids, Family and Casual Games: lead by Doug Clemmer, will cover: console, PC and wireless games targeted to mass market and family gamers.
3) Online: lead by Steve Dauterman, will cover: well, online including liaising with other divisions.
Gosh Darn it, if that doesn't make a whole lot of sense. Everybody reports to CEO Brian Farrell (pictured).
There is a whole bunch of corporate blather to accompany the news. So, for you business studies guys who need to learn the ways of the world, here are some gems:
Danny Bilson: “By managing core games as a comprehensive business unit, my team can leverage our creative, development and marketing talents to deliver hit titles that resonate with our discriminating audience.” (1pt for 'leverage' rather than 'use').
Doug Clemmer: "Gaming platforms such as the Nintendo Wii and Microsoft’s recently announced ‘Project Natal’ are changing the way families play together and we are excited to develop gaming experiences that take full advantage of these platforms." (2pts for 'gaming experience' instead of 'game'.) We are also intrigued that Doug doesn't consider the PlayStation (2 or 3) as part of the remit for casual gaming.
Steve Dauterman: "We view the online gaming space worldwide as an important driver of THQ’s long-term growth. Our strategy is to leverage our established brands such as Company of Heroes, Warhammer 40,000 and WWE into the dedicated online space. We will also be exploring new game concepts and new business models in emerging regions.
"My team will also work with our Core and Kids, Family and Casual gaming units to help make connectivity a part of their gaming experiences." (Huge win for Steve with 'gaming space', 'leverage', 'online space', gaming experiences').
All that said, it's good to see a serious publisher getting itself organised, we need the competition.
Companies:
THQ
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