Sony Computer Entertainment America's CEO, Jack Tretton, has said that Sony underestimated the "education process" involved in getting consumers on board with the PS3.
Speaking in an interview that celebrated his one year anniversary as SCEA's CEO, Tretton said:
"We are on our fourth platform introduction, and this business is never easy. There is always formidable competition. There is always education that needs to go on with consumers. But the honest answer is that while we knew price would be a challenge for the PS3, we underestimated the education process and the fact that there is a lot of information for consumers to absorb about PS3 given its advanced technology. This will be an ongoing challenge, but we think we've made great strides over the past year."
Do you feel that Sony has failed to "educate" you about the PS3? Has the platform holder fallen victim to confusion over whether it's selling high-end electronics or a games machine, as
Square Enix's president, Youichi Wada, suggested? Answers in the Forum, please.
Tretton also teased about upcoming PSP multimedia functionality, saying:
"Given the technology that the PSP offers on its own and in conjunction with the PS3--- the sky is the limit in terms of what we can do with the delivery of content for PSP. Given we're a division of Sony you can expect that we will deliver a video download service that offer music and video directly for download as well as other things. In terms of delivery and content of that service, those details will come as we get closer to launch."
With the introduction of the
PC-based PSP store, Sony's certainly broadened the chunk of its user base that would have access to such content...
Source: GameDaily