The Blu-ray Disc Association European Promotions Committee, a group made up of companies supporting and promoting the HD disc format, has announced that Blu-ray movie sales have now hit the 1-million mark in Europe.
The organisation claims that, in the year to date, Blu-ray accounts for 73% of HD movie disc sales in Europe. Accordingly, Blu-ray movies have outsold their HD-DVD rivals by nearly three to one.
The figures used come from German-based market research company, Media Control GfK International. Week 44 - the week ending November 4th - was when the milestone was reached according to Media Control.
We are also told that if games were factored into the figures then the total number of Blu-ray discs produced for European consumption is 21 million. The announcement states, "The so-called ‘PlayStation effect’ is important since it is creating major economies of scale and makes BD disc replication cost effective."
Additionally, the announcement tells us, "The launch of the PS3 in March was seen as a turning point for the Blu-ray Disc format across Europe, with weekly movie sales of Blu-ray Disc titles averaging between two- and five-times the amount of HD DVD sales week over week."
Blu-ray disc movie sales also saw a high point in week 44 in terms of the number sold in a single week. 66,000 were sold - the most since the format's inception. The release of 300
, Spider-Man 3
, Die Hard 4.0
and Pirates of the Caribbean: At World’s End
in some territories was credited with the sales success.
"This is an important milestone for Blu-ray Disc in Europe and proves once again that whenever consumers have the choice they decide overwhelmingly in favour of BD", said Frank Simonis, chairman of the Blu-ray Disc European Promotions Committee.
Of course, as with all statistics rolled out by an interested party, they need to be taken with a pinch of salt. It has not been explained how the data was gathered and how the figures have been compiled. SPOnG has contacted Bob Charlton at the Blu-ray Disc Association for information on this and just why it is rolling out old sound bytes to promote the format.
What do we mean by this latter comment? Well, the Blu-ray Disc Association European Promotions Committee quotes the following:
"News of the 1 millionth Blu-ray Disc sale in Europe was met with pleasure in many of the leading Hollywood studios. Bob Chapek, Worldwide President, Walt Disney Studios Home Entertainment believes that this news is the prelude for an exponential growth period in BD sales.
'Blu-ray will inevitably prevail because Blu-ray delivers what consumers want: True High Definition picture without compromise, the best sound quality, the best choice in content, the most in special features, and of course the most disc storage capacity. No tradeoffs. No compromises,” commented Chapek."
That's what the Blu-ray Disc Association wants you to believe, anyway. A background check reveals that he was not being bullish about news of the millionth Blu-ray disc movie sale in Europe. In fact, the comment above was made
during a speech at the release party for the movies Cars
back on October 30th.
This is kind of misleading and lazy PR does nothing but undermine the excellent figures quoted. What is the point of that?