Sony Wants Microsoft In Blu-Ray Camp

Sick of the competition?

Posted by Staff
Sony Wants Microsoft In Blu-Ray Camp
Sony's executive vice president of advanced technologies, Don Eklund, would like to end the HD format wars with hugs and kisses.

"We would love to have Toshiba and Microsoft on board", the exec said at an interview when asked who he'd like to see join the Blu-Ray camp. It would be nice, wouldn't it? The world's corporations could put their differences aside to hold hands, while Microsoft abandons the two years it has spent building a base for the 360 in order to go back to the drawing board.

Eklund's comment came not long after an announcement from the HD DVD promotion group and Toshiba about the lowering of prices for HD DVD players and laptops. He responded to that announcement, saying, "Tosh can't keep dropping prices much more. It may be a strategy for fighting a format war, but for us it has to be profitable."

Meanwhile, for those who think that everyone's wasting their time blustering over which format will win the war because downloads will supersede both soon, Eklund had this to say: "People aren't interested in downloading videos at the moment. The Internet is a good way of delivering music but not video. Blu-ray has a good 8 to 10 years before the internet catches up."

Interesting take that one - obviously Bittorrent is a non-starter, and as for Youtube, who in their right mind would invest in that?
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Comments

deleted 6 Sep 2007 12:50
1/19
"Blu-ray has a good 8 to 10 years before the internet catches up."

is this a quote from 1997 and this comment is brought to from the same company that forsees the PS4 as discless? f**king Sony morons am i the only one who see`s every comment sony is currently making as a completely stupid one?
ultimateassmonkey 6 Sep 2007 14:36
2/19
Nope, you're not the only one!
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Bentley 6 Sep 2007 16:43
3/19
But you are a bit stupid.

Blu-ray has a maximum capacity of 50GB. I don't know how much your average HD movie takes up of that, but let's say a movie takes up 10GB, just as an example. Even with a 10MB broadband connection, that's going to take some time to download, if you are downloading it for the purpose of keeping it, as opposed to watching it once at the time (the difference between saving the movie to disc and "streaming" it to your TV). If a HD movie is 10GB, there are only so many you can fit on your HDD even if you have a 200GB HDD (especially now Vista takes up 15GB of that). So Blu-ray does seem a good option as a media format for movies, over downloading them. At least for now.

Plus factor into this the idea that Sony want PS3 to have a lifespan of 10 years... and what they say isn't stupid at all- it's the people who jump up so readily to knock them without analysing the facts and statistics at the most basic level who are the idiots.

Let's face it, most movies you download on bittorrent are compressed way below HD standards, and the quality on YouTube is s**te at best. In summary, what Sony said makes sense. Although I wouldn't say "people aren't interested" in downloading videos, I'd be more inclined to say the quality of most downloads is far inferior to the quality of an HD movie on Blu-ray disc.
deleted 6 Sep 2007 20:41
4/19
Bentley if you read what i was quoting it was the fact sony was saying that the internet is 8-10 years away from HD quality downaloadable movies, so bentley if you are so f**king stupid to think that is true then that explains your sony fanboyism so much, it is quite possible right now to download a HD quality movie if the companys so wished today!,

Now if you wanted a 10GB file on a 10Mbit connection (providing the server has the correct speeds set) you could have that file in around 3-4 hours, now if broadband speeds are increasing all the time as there are, lets say around doubling over year for year, then why on earth would it take 10 years for this to become a possiblity,

Bentley if you want to just insult my comments your free to, but at least do so in a way that doesnt make you look and sound so f**king stupid, prick,,,, f**king sony fanboy, show me the facts that you jumped up and studied to protect your comments....prick again..

And your f**king stupid comment is exposed as the `testicle scratching prentending to be cleverer than most prick type comment` it is by just looking at Xbox live in the US and they currently have a HD downlaod service!, and those files are well below 10GB and they are also very comparable to Blu-Ray`s current quality, so shut up with your total b******s and go f**king troll PS3fanboy.com site.
vault 13 7 Sep 2007 05:53
5/19
haritori wrote:
Bentley if you read what i was quoting it was the fact sony was saying that the internet is 8-10 years away from HD quality downaloadable movies, so bentley if you are so f**king stupid to think that is true then that explains your sony fanboyism so much, it is quite possible right now to download a HD quality movie if the companys so wished today!,

Now if you wanted a 10GB file on a 10Mbit connection (providing the server has the correct speeds set) you could have that file in around 3-4 hours, now if broadband speeds are increasing all the time as there are, lets say around doubling over year for year, then why on earth would it take 10 years for this to become a possiblity,

Bentley if you want to just insult my comments your free to, but at least do so in a way that doesnt make you look and sound so f**king stupid, prick,,,, f**king sony fanboy, show me the facts that you jumped up and studied to protect your comments....prick again..

And your f**king stupid comment is exposed as the `testicle scratching prentending to be cleverer than most prick type comment` it is by just looking at Xbox live in the US and they currently have a HD downlaod service!, and those files are well below 10GB and they are also very comparable to Blu-Ray`s current quality, so shut up with your total b******s and go f**king troll PS3fanboy.com site.
Captain Chaos! 7 Sep 2007 09:08
6/19
haritori wrote:
"Blu-ray has a good 8 to 10 years before the internet catches up."

is this a quote from 1997 and this comment is brought to from the same company that forsees the PS4 as discless? f**king Sony morons am i the only one who see`s every comment sony is currently making as a completely stupid one?


No you're not. They really have lost any PR skill they had over the last couple of years.



mrAnthony 7 Sep 2007 09:38
7/19
wow, so so vitriolic. how many times does he need to say prick. all he was doing was commenting, he wasnt being aggressive at all, then POW, prick prick prick. why are you so angry? its not like he was killing youre family. people need to calm down a bit.

btw, im a fanboy for no man.although i dont think that many people will be downloading hd movies, proper hd movies, on their pc for a while, i see it on the 360, as they kinda spoon feed their user base. so you dont have to use any kind of effort. but yeah on a pc, i dont see youre general man about town doign that for a good while. not 10 years, maybe 2-3.

dvds/bluray/hd dvd, are too easily available, and you know what, people like packaging, what else are they/me going to clutter their house with?
Captain Chaos! 7 Sep 2007 09:48
8/19
blu ray on microsoft consoles?

you've got more chance of sega programming a mario game!
schnide 7 Sep 2007 10:10
9/19
haritori wrote:
f**king stupid, prick,,,, f**king sony fanboy, show me the facts that you jumped up and studied to protect your comments....prick again..


Whatever else you've said has completely lost it's value. You can't blame your dyslexia for that one Haritori.
RIPRAW 7 Sep 2007 13:01
10/19
If you guys cant find hd downloads on the net, you clearly aren't looking hard enough. Virtually every HD TV show shown in the states and the UK is available in 720p on certain torrent sites aswell as on Usenet. Some scene release groups have also ripped films at 1080p, but the demand is still a little low (since they can be upwards of 12GB). 720p releases are very common however. You can find virtually all blu-ray and hddvd films at 720p if you know where to look. These 720p h.264 encoded films generally weigh in at 4.2GB, so you can fit them on a DVD if you so choose.

The 50GB available on Blu-Ray discs is pretty unnecessary for films in my opinion since these are also encoded in h.264
mrAnthony 7 Sep 2007 14:49
11/19
"These 720p h.264 encoded films" -- shudders, what a horrible compression. i dont get why people use h.264, it washed out everything, and makes it look decidedly UN HD. when i render out films (i mean films i make) i use photo jpeg, thats OLD, and it looks so much better than h.264.

its still compression, so its not true HD, and thats what i mean. these files are pretty much dvd quality. rather than hd quality, not that im knocking that, cos in my humbl eopinion, if you watch a dvd through hdmi on a hdtv, and watch the same film on blu ray, through the exact same process. i dont really see that much difference, certainly not upwards of £1000 difference. ie, blu ray player, hdtv etc. dvd's through hdtvs still look very very good.
deleted 7 Sep 2007 14:53
12/19
me Anthony wrote:

wow, so so vitriolic. how many times does he need to say prick. all he was doing was commenting, he wasnt being aggressive at all, then POW, prick prick prick. why are you so angry? its not like he was killing youre family. people need to calm down a bit.


schnide wrote:

Whatever else you've said has completely lost it's value. You can't blame your dyslexia for that one Haritori.


Yes to both of you i agree it was un-called for on that level (which i lowered) it was just his opinion (although he did get a little personal and not just in this post) and if you check you will see this really is the first time ever i have gone overboard angry on someone, he must of hit a nerve, so Bentley i offer apologies for not what i said but the way i said it.
deleted 7 Sep 2007 18:31
13/19
oops
RIPRAW 7 Sep 2007 19:41
14/19
mrAnthony wrote:
"These 720p h.264 encoded films" -- shudders, what a horrible compression. i dont get why people use h.264, it washed out everything, and makes it look decidedly UN HD. when i render out films (i mean films i make) i use photo jpeg, thats OLD, and it looks so much better than h.264.

its still compression, so its not true HD, and thats what i mean. these files are pretty much dvd quality. rather than hd quality, not that im knocking that, cos in my humbl eopinion, if you watch a dvd through hdmi on a hdtv, and watch the same film on blu ray, through the exact same process. i dont really see that much difference, certainly not upwards of £1000 difference. ie, blu ray player, hdtv etc. dvd's through hdtvs still look very very good.


The majority of the HD-DVD's and Blu Ray discs found in shops are encoded in h.264. They may use a higher bit rate than these "downloaded files", but you get to a point where having a very high bit rate makes no difference to the perceived quality of the picture. I don't know what the optimum bit-rate would be for a 720p movie, but I can say that these files look much better than an upscaled dvd in my opinion and are pretty comparable to a retail HD disc.

I guess it's each to their own. If you are happy with dvds that's fine. I'd agree with that. I've got loads of dvds and I don't ever see myself upgrading them to HD spec. But now that HD dvds are out, I'd rather buy them (or wait for them) over getting the equivalent dvd.
vault 13 8 Sep 2007 04:32
15/19
RIPRAW wrote:
I guess it's each to their own. If you are happy with dvds that's fine. I'd agree with that. I've got loads of dvds and I don't ever see myself upgrading them to HD spec. But now that HD dvds are out, I'd rather buy them (or wait for them) over getting the equivalent dvd.


The problem is, buy Blu-Ray or HD now and revel in all it's gloriousness with your new collection or play it safe and then end up with tons more antiquated regular DVDs. The quality differential is drastic though. I don't think people have seen a proper set up to say it doesn't look different. And a typical next gen DVD player would run $600-$300 here in the states. Not too shabby.

P.S. There's also the whole you could end up with a heavy paperweight situation.
Crisko 9 Sep 2007 00:39
16/19
The prices of BlueRay players and recorders are plummeting already compared to the near £1000 asking price for an internal system. I'm studying Music Technology and we've had a BlueRay rewriter for quite some time (thats what happens when a department is underfunded for 15 years; they now get whatever they ask for). It's great for massive Pro Tools sessions although you can still fit them on a DVD. However, as surround sound channels go on the up, raw 24bit/96Khz WAV files will push the session sizes up....

Long story short, IMHO if BlueRay doesn't succeed as the choice for movie distribution it will sink into the background as the choice for audio enthusiasts/professionals. Mac is big with this crowd too who are more keen on BlueRay than HD-DVD.

If HD-DVD doesn't succeed in sales for the movie market it doesn't have anything to fall back on. Perhaps Microsoft will use it for the next generation XBox. No reason why it can't be used as a proprietary format.

Here's an internal IDE drive for £565 thats reads both BlueRay and HD-DVD and writes to BlueRay. It seems convergence on writing is the hurdle for hybrid systems.

http://www.engadget.com/2007/01/05/lgs-super-multi-blue-ggw-h10n-a-blu-ray-writer-and-hd-dvd-r/
deleted 9 Sep 2007 13:53
17/19
Crisko wrote:

Long story short, IMHO if BlueRay doesn't succeed as the choice for movie distribution it will sink into the background as the choice for audio enthusiasts/professionals. Mac is big with this crowd too who are more keen on BlueRay than HD-DVD.

If HD-DVD doesn't succeed in sales for the movie market it doesn't have anything to fall back on. Perhaps Microsoft will use it for the next generation XBox. No reason why it can't be used as a proprietary format.



So it becomes a choice for audio pro`s, but that`s not going to help sony any, i cant see production of BD based on that, Sony is set to lose Billions if this was the case, its not a war of formats only, its a business war, sony doesnt want to sell BD because its a cool media or even because its pratical and and choice media for quality, they want to sell it because it will make them a s**t load of cash, and the same for toshiba, a lot of people are basing this war on the what it can do, but no this war will be won on cash, cold hard cash, it will be based on who can sell it cheapest and make the most profit.

Look at it this way, lets say bluray can store 20 HD quality movies on a disc and has True HD on each movie stored with Java fun and other Net based goodies along with over a million fetaures per movie all on one disc (just pretend)

Now Tosh`s HD DVD can only store one movie at TrueHD audio wIth a few features & net goodies.

ok so lets say Sony sells its players at £500.00 + £20-£30 a disc
and Toshiba Sells players at £150.00 + £10 - £15.00 a disc

what will the mass consumer buy? the cheapest of course, its the wrong time for this format war, people still like DVD there is no rason for the majority to upgrade yet, VHS had 20 - 25 years and people were ready for something new (DVD) but as people arent ready to go into HD fully yet, when they notice this media they are going to go into it cheap, sure the hardcore will want a top notch setup but that hardcore will still spend £400.00 on a DVD player, where as your average consumer is in asda buying a DVDD player for £15.00, so although enthusiasts will buy high its not going to help Sonys business.

im unsure which way to go at present and so is the majority, Price will decide this and the war will begin truly in 2008.

as for the future of the loser i cant see it becoming anything other than a coaster and paper weight, the next gen of consoles i feel will take on the winners disc based media, or just perhaps with flash media coming down in price and increasing in size so quickly will we see a return to carts?, (little carts but carts the same? i doubt it but the possiblity is there?)

as for the original point of this artical, MS would never enter the bluray camp, because they could never allow sonys format to become the winner puposly, it would basically guarantee Sony a place in the games industry for many years to come, with teh money they would make from this, id MS stay away at least there is a small chance the PS3 will fail giving MS a huge foothold in the industry and next gen Sony would have a massive hill to climb ot get back to where they were, and while it makes sense for MS to take this format for next gen i think they would prefer to use HD DVD and keep Sony at a money making distance, after all MS will clear finacial making problems if they can will the console war this time round or at least take second place behind ninty.
Crisko 9 Sep 2007 15:12
18/19
haritori wrote:

So it becomes a choice for audio pro`s, but that`s not going to help sony any, i cant see production of BD based on that


Of course they didn't design it just for that. It could end up that way like DAT tape was meant to replace standard crappy tapes as the next-gen format until they decided to go for optical media (CD) instead. They're still being made even 25 years later because they've been kept alive by a niche group who needs them (in this case, audio enthusiasts again).

Sony have a history of failed formats: DAT tapes vs JVC tapes (regular old tapes) and later CDs (albeit Sony co-developed CDs), VHS vs Betamix, MiniDisc vs CD (even fighting their own format because they're so greedy they'd prefer to be the sole copyright owner), UMDs as portable movie distribution and now BlueRay.

I do accept that BlueRay is a different playing field. I think you're right, it'll come down to whoever can sell the units and discs for cheaper and thats HD-DVD at the moment. However, everywhere I look (XtraVision, HMV etc....) its BlueRay that has the most shelf space and it has more titles and is enjoying more sales than HD-DVD.

I would consider myself a bit of a tech-head but even though I have a hi-def TV the thought of buying a HD-DVD drive for my 360 (despite the reasonable price) hasn't crossed my mind. In fact, I don't know anyone who has one or is considering getting one. I think we'll find that BlueRay and HD-DVD hybrid players will become more prevalent and they will account for the most sales, ultimately. Then it'll just be down to cheaper discs.
vault 13 9 Sep 2007 23:07
19/19
First of all hybrid players suck and the LG combo Blu-Ray/HD that is out is gimped of features. No one wants an integrated player that does it all. Well actually they do if they work well, but they never do. They're usually made crappily to keep price down, thus breaking frequently and forcing people to buy better quality players. It's also my selling technique; "Do you want to buy the s**tty player at the better price and buy a new one when it breaks in a few months or do you want to spend a little more and have it last three to five years?".

Secondly, it's always a war of cash,... WITH EVERYTHING! Every company wants to cut costs and make product as cheap as possible. That's a solid business model. And with the push for HD nowadays, affordability is the name of the game. That's why companies like Westinghouse, Philips, RCA, Vizio, etc. exist.

It's much more than cash with BD/HD here. Marketing plays a large role as does features and the libraries of movies each one holds. They will naturally become cheaper, sub $100 range within a few years I suspect. And it's not that people don't want to go HD movies, it's that their not convinced yet. The difference is there, just look at a side by side store demo. And as for the VHS lasting 20-25 years. It's Moore's Law baby. You can't use old technology as a measuring stick, especially if there's a slick marketing campaign to boot. Look how well Apple does it with it's iPods, iPhones, and computers.
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