Sony's executive vice president of advanced technologies, Don Eklund, would like to end the HD format wars with hugs and kisses.
"We would love to have Toshiba and Microsoft on board", the exec said at an interview when asked who he'd like to see join the Blu-Ray camp. It would be nice, wouldn't it? The world's corporations could put their differences aside to hold hands, while Microsoft abandons the two years it has spent building a base for the 360 in order to go back to the drawing board.
Eklund's comment came not long after an announcement from the HD DVD promotion group and Toshiba about the lowering of prices for HD DVD players and laptops. He responded to that announcement, saying, "Tosh can't keep dropping prices much more. It may be a strategy for fighting a format war, but for us it has to be profitable."
Meanwhile, for those who think that everyone's wasting their time blustering over which format will win the war because downloads will supersede both soon, Eklund had this to say: "People aren't interested in downloading videos at the moment. The Internet is a good way of delivering music but not video. Blu-ray has a good 8 to 10 years before the internet catches up."
Interesting take that one - obviously Bittorrent is a non-starter, and as for Youtube, who in their right mind would invest in that?