According to Sony Computer Entertainment America (SCEA) the company's recent PS3 price cut is already paying dividends, with “preliminary internal data” indicating that Sony's top five retailers have seen PS3 sales rise by 135%.
The retailers in question are Wal-Mart, Best Buy, Target, Gamestop and Circuit City – the company that leaked news of the US price cut early.
Sony has not released hard figures to illustrate its claims, but figures between May and June indicate that sales were already on the rise, climbing 16,900 units from 81,600 to 98,500.
"The new price on the 60 GB PS3, coupled with our very strong software showing from E3, is certainly paying dividends in terms of impressive sales across the board at retail," commented Jack Tretton, president and CEO of SCEA.
"This jump in sales bodes very well for us heading into the fall as we launch an impressive arsenal of hardware and software, leading off with the new 80 GB PS3 in August along with the unveiling of highly anticipated games such as Lair and Warhawk. That will be followed by Heavenly Sword in September and six more exclusive first-party PS3 games in October, including Ratchet & Clank Future: Tools of Destruction."
PlayStation brand sales overall also saw a 21% sales boost in June. The PSP sold 290,108 units, up 31% from June last year, while the PS2 sold 270,763.
Despite the PS3's June sales boost, it still trailed behind the 360, which sold 198,400, and the Wii, which sold 381,800. Still leading the pack stateside was the DS, which sold 561,900 units.
The retailers in question are Wal-Mart, Best Buy, Target, Gamestop and Circuit City – the company that leaked news of the US price cut early.
Sony has not released hard figures to illustrate its claims, but figures between May and June indicate that sales were already on the rise, climbing 16,900 units from 81,600 to 98,500.
"The new price on the 60 GB PS3, coupled with our very strong software showing from E3, is certainly paying dividends in terms of impressive sales across the board at retail," commented Jack Tretton, president and CEO of SCEA.
"This jump in sales bodes very well for us heading into the fall as we launch an impressive arsenal of hardware and software, leading off with the new 80 GB PS3 in August along with the unveiling of highly anticipated games such as Lair and Warhawk. That will be followed by Heavenly Sword in September and six more exclusive first-party PS3 games in October, including Ratchet & Clank Future: Tools of Destruction."
PlayStation brand sales overall also saw a 21% sales boost in June. The PSP sold 290,108 units, up 31% from June last year, while the PS2 sold 270,763.
Despite the PS3's June sales boost, it still trailed behind the 360, which sold 198,400, and the Wii, which sold 381,800. Still leading the pack stateside was the DS, which sold 561,900 units.
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Comments
OptimusP 24 Jul 2007 14:41
1/3
And also trailed behind the GBA which sold 113 000 units...Go GBA!
ultimateassmonkey 24 Jul 2007 14:49
2/3
Yeah, GBA is kinda old... Out selling a new console is quite amazing!
2001 it was first out. Not bad!
2001 it was first out. Not bad!
Hypnotoad 25 Jul 2007 00:44
3/3
OptimusP wrote:
And also trailed behind the GBA which sold 113 000 units...Go GBA!
Its just that it's cheap as chips. It's the perfect 'here, now stop your winging' stop-gap for parents strapped for cash. People buy cheap things - you can't compare sales figures from a $1000 item to that of a $100 item. It's like saying 'B-grade mince outsells sirloin steak 1000:1 this week!'...it's purely price related and has nothing to do with the product itself.