Blitz Opens New ‘Advergames’ Division
Following runaway success of Burger King games
John Jarvis: Burger King got me a job.
Blitz Games has just sent word that John Jarvis (pictured) is to head up the company’s new game advertising (‘advergaming’) business operations, following loads of interest from major FMCG (fast moving consumer goods) brands following the runaway success of the company’s Burger King games sales promotion. Jarvis has previously projected managed the burger-related gaming fun for Blitz.
The company has already had approaches from several major brands “but we can't announce anything yet” a PR rep told SPOnG earlier this morning.
"Twelve years ago, you could reach 50% of the American audience with three TV spots, and today, it takes seventy. Media fragmentation has absolutely forced advertisers to rethink the way to build brand", said Chuck Porter, a founder of Miami-based advertising powerhouse of Crispin, Porter and Bogusky an agency that was an integral part of the BK Games promotion (yet surprisingly sounds very much like a Private Eye spoof to us).
“This is an area that has huge potential particularly as the new consoles (PlayStation 3, Nintendo Wii and Xbox 360) will live in the lounge and become the focal point of home entertainment”, said Jarvis. “In-game advertising has begun to make in-roads but having a brand fully interpreted in a fun, compelling gaming environment is a much more powerful, longer-living and creative option.”
Of the three Xbox 360-exclusive games developed by Blitz for sale in North American Burger Kings, the most profitable promotion saw an incredible 3.2 million games sold at $3.99 each over the six week Thanksgiving holiday period last year.
Imagine the vision of 3.2-million Whopper-munching individuals in a form of paradise as they can not only eat onion rings, they can actually be onion rings. It makes the heart leap with joy (and then probably explode due to the effort of the leaping and the joy).
Philip Oliver, CEO of Blitz Games added, “The growth of online gaming will offer very interesting possibilities for advergames including live tracking of consumers habits; likes and dislikes of players on an unprecedented scale.”
SPOnG will be meeting the Blitz team at E3 to quiz them further about their future plans for 'adver-gaming' - an ugly neologism that we dislike even more than 'edu-tainment'.
You may remember that SPOnG reported on a recent (and rather worrying) Google patent to track gamers’ online habits and preferences without their knowledge or consent.
The company has already had approaches from several major brands “but we can't announce anything yet” a PR rep told SPOnG earlier this morning.
"Twelve years ago, you could reach 50% of the American audience with three TV spots, and today, it takes seventy. Media fragmentation has absolutely forced advertisers to rethink the way to build brand", said Chuck Porter, a founder of Miami-based advertising powerhouse of Crispin, Porter and Bogusky an agency that was an integral part of the BK Games promotion (yet surprisingly sounds very much like a Private Eye spoof to us).
“This is an area that has huge potential particularly as the new consoles (PlayStation 3, Nintendo Wii and Xbox 360) will live in the lounge and become the focal point of home entertainment”, said Jarvis. “In-game advertising has begun to make in-roads but having a brand fully interpreted in a fun, compelling gaming environment is a much more powerful, longer-living and creative option.”
Of the three Xbox 360-exclusive games developed by Blitz for sale in North American Burger Kings, the most profitable promotion saw an incredible 3.2 million games sold at $3.99 each over the six week Thanksgiving holiday period last year.
Imagine the vision of 3.2-million Whopper-munching individuals in a form of paradise as they can not only eat onion rings, they can actually be onion rings. It makes the heart leap with joy (and then probably explode due to the effort of the leaping and the joy).
Philip Oliver, CEO of Blitz Games added, “The growth of online gaming will offer very interesting possibilities for advergames including live tracking of consumers habits; likes and dislikes of players on an unprecedented scale.”
SPOnG will be meeting the Blitz team at E3 to quiz them further about their future plans for 'adver-gaming' - an ugly neologism that we dislike even more than 'edu-tainment'.
You may remember that SPOnG reported on a recent (and rather worrying) Google patent to track gamers’ online habits and preferences without their knowledge or consent.
Companies:
Blitz Games
Read More Like This