Germans Party on Down With NCsoft

NCsoft Europe is official games sponsor for Hamburg Harbour Party.

Posted by Staff
NCsoft Europe has today confirmed it will be the official games sponsor of the Hamburg Harbour Party which runs from 5th-8th May. One of Europe's biggest annual events, it boasts an audience of more than one million fun-loving visitors and is a hugely successful event.

The Hamburg Harbour Party has been running for over 100 years and is an integral part of Hamburg life. Those attending are treated to magnificent ship parades, stunning firework displays and free music concerts including bands like Dido, Scissor Sisters and Van Morrison.

NCsoft joins three other big brand sponsors – Coca Cola, T-Mobile and Nokia. All sponsors will have prominent brand placement at the four-day event. This will include giant 40m square audio and visual screens designed to provide maximum exposure to the passing audience. NCsoft game trailers that will be on display include Lineage II, City of Heroes, Guild Wars and their forthcoming title, Auto Assault.

"This is an awesome opportunity for NCsoft," says Dirk Metzger, Marketing Manager, NCsoft Europe. "Online gaming is a huge growth market in Germany and this event provides the perfect vehicle to reach a new mainstream audience."

More information on NCsoft products can be found at their website: www.ncsoft.com
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