Sports Interactive gains new aura
Digital sports agency Aura Sports to take over advertising of SIgames.com.
Sports Interactive - developer of the recording-breaking and best-selling football management game Championship Manager and the newly announced Eastside Hockey Manager - has today announced the appointment of Aura Sports to take over the advertising and sponsorship of its highly successful website SIgames.com (www.sigames.com)
SIgames.com has experienced a rapid growth since its inception and is now ranked as one of the top ten websites in the country and supports a thriving online community.
Aura Sports is best known for its work with official football club websites and includes Chelsea, West Ham, Leeds, Man City, Sunderland and Southampton among its growing portfolio. Its involvement with SIgames.com is its first foray into the interactive games industry but the team at Aura brings a huge amount of experience to the assignment.
"The Sports Interactive site is very complementary to our existing network", says Paul Wright MD of Aura Sports. "The user profile fits very well with that of our Official sites, in that it has strong community, great broadband potential and also is event driven, with the launch of new versions of classic games. It also shares a serious love of football and further adds to our offer to the online advertising community."
"Our appointment of Aura Sports presents a perfect opportunity to realise our website's full potential," said Miles Jacobson, managing director at Sports Interactive. "The experienced and dedicated team will enhance SIgames.com's status as another successful branch of our company in its own right".
SIgames.com has experienced a rapid growth since its inception and is now ranked as one of the top ten websites in the country and supports a thriving online community.
Aura Sports is best known for its work with official football club websites and includes Chelsea, West Ham, Leeds, Man City, Sunderland and Southampton among its growing portfolio. Its involvement with SIgames.com is its first foray into the interactive games industry but the team at Aura brings a huge amount of experience to the assignment.
"The Sports Interactive site is very complementary to our existing network", says Paul Wright MD of Aura Sports. "The user profile fits very well with that of our Official sites, in that it has strong community, great broadband potential and also is event driven, with the launch of new versions of classic games. It also shares a serious love of football and further adds to our offer to the online advertising community."
"Our appointment of Aura Sports presents a perfect opportunity to realise our website's full potential," said Miles Jacobson, managing director at Sports Interactive. "The experienced and dedicated team will enhance SIgames.com's status as another successful branch of our company in its own right".
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