THQ and Fox Interactive announce Game Boy Advance publishing agreement

THQ Inc. and Fox Interactive today announced an exclusive, worldwide Game Boy Advance publishing agreement for two new titles. Under the agreement, THQ will publish Game Boy Advance games based on the popular The Simpsons Road Rage console game and the Buffy the Vampire Slayer property. Both of these games are scheduled to release in 2003.

“The Simpsons and Buffy properties have enjoyed tremendous consumer appeal in nearly every product category, including videogame successes,” stated Germaine Gioia, vice president of licensing, THQ. “Both properties will serve to further bolster our leadership position on the Game Boy Advance.”

"As the top third-party Game Boy Advance publisher, THQ is an ideal co-publishing partner for our established entertainment properties," stated Steven Bersch, president of Fox Interactive. "We look forward the continued success for these great properties as they make their Game Boy Advance debut."

The Simpsons, a 20th Century Fox Television series, will begin its 14th season this fall as the longest-running primetime entertainment program on television. In the 2001-2002 season, the show was the second highest rated program among teens and ranked within the top ten primetime shows among adults 18-34. Fox Interactive recently co-published The Simpsons Road Rage on X-Box, Game Cube, and the PlayStation 2 computer entertainment system.

Student by day and vampire and demon fighter by night describes the title character of Buffy the Vampire Slayer, an action-packed thriller television show laced with comedy and horror. As the sole slayer of her generation, Buffy Summers tries to balance a normal teenage life and protect the world from the undead. The Buffy the Vampire Slayer game for Xbox will be released this August. THQ and Fox Interactive teamed up in 2001 to release the handheld hit Buffy the Vampire Slayer on Game Boy Color.