Activision, despite having a bit of a weak first fiscal quarter (in comparison to, well, itself) is cheering about something that we in the hardcore, specialist gaming world have scoffed at: Spyro and Skylanders and toys.
CEO Robert - Bobby cos it makes me sound cuter - Kotick, has pointed out that: "Based on our internal estimates, we believe that Skylander's toys sales in the first quarter exceeded those of Star Wars, the #1 action figure line."
Yup, Activision's toys are beating the grand-daddy of them all, Star Wars. This is based on the following fact, "Skylanders Spyro?s Adventure: 30M+ toys sold, our largest new IP launch."
Source: Activision of course.