Sony yesterday reported healthy and higher than expected profits for the October to December quarter, mainly due to robust sales of its games consoles - especially the PSP - and LCD TV’s, with strong demand for its Bravia range of tellies.
However, the firm also announced its intention of drastically cutting its global workforce and stopping production of some of it's most cutting-edge and innovative products, including SPOnG’s favourite, the Aibo robot dog.
Sony’s net profit rose 17.5% to ¥168.9bn (£822m) for the quarter, which is up from ¥143.8bn in the same period last year, whilst overall sales rose by 10.2% to a record ¥2.37 trillion. This is around $20 billion yankee dollars!
However, despite these healthy profits, the firm’s chairman, Sir Howard Stringer, is still on a cost-cutting mission. Sony’s ‘revival plan’ which Mr Stringer announced last year means that the group will aim to shed 10,000 jobs (7% of its global workforce) by March 2008, with 4,500 of these going by the end of this fiscal year.
SPOnG was under the wrong impression that when companies made loads of money, they pumped that money into creating jobs and developing innovative products. Sony has turned this model completely on its head.
Sony Japan has also just used its quarterly earnings report to casually let the news slip that (sadly, for us) it plans to stop production of everyone's favourite robot dog, Aibo. Qrio and the super-expensive Qualia line are also destined for the chop. You can read a full report on all this by clicking[URL=http://www.digitalworldtokyo.com/archives/2006/01/heartless_sony.html#more] here[/URL]