Microsoft has released details on the Xbox Live Diamond Card, revealing not an enhanced access pass to its online gaming service but a discount card for shoppers, it seems. Lifestyle-conscious shoppers.
You are asked to go here
and enter your Gamertag. Microsoft will then send you a personalised card which offers you the following goods and services:
Rent One Movie/Game Get a Second FREE at Hollywood Video.
20% off Etnies Skate Shoes and Apparel for Surf, BMX, and Snowsports.
15% off Cambridge Soundworks Speakers and Other Audio Equipment.
10% off Hot DVDs and CDs and SamGoody.
Buy One Sandwich and Get a Second One FREE at Carl's Jr., Quiznos, and others!
Microsoft states that this is just a teaser of the lifestyle-enhancing goodies it will offer Diamond Card users as a thank you for their ongoing use of Xbox Live. Of course, conspiracy theorists have [rightly] pointed out that the Diamond Card is yet another Trojan from Microsoft, conditioning online Xbox users to associate their consoles with great deals for stuff they might buy. It is likely that the Diamond Card is a precursor to the inevitable Xbox Live Store, through which we assume youth culture brands will pave the way for what will evolve into a fully-fledged online mall.
But that's all a secret right now. So don't tell anyone.