According to reports seemingly stemming from global news outlet Bloomberg, Sony US chairman and CEO Howard Stringer as inadvertently dated and priced the PSP console for its western rollout.
The price he reportedly mentioned is “less that $200 US outside of Japan,” with a launch slot of “before March,” both comments inline with the current consensus amongst analysts and industry watchers.
“The price is such a bargain I don't think anyone is going to be put off," Stringer said of the machine. "I don't think all the consumer electronics stores had a great Christmas. With this price point, the reaction will be the same as in Japan."
In related news, SCE claimed to have sold through 510,000 units of the PSP in Japan as of Dec. 31, exceeding its 2004 target by 10,000.
We’ll bring you clarification of all western PSP activity as soon as it breaks. Stay tuned for what looks to be a wallet-friendly announcement from Sony.