According to reports breaking right now across the world, Sony Computer Entertainment has revealed the first indication of the asking price for the Portable PlayStation.
The machine will have a price in Japan of 33,000 yen, SCEE German Managing Director Manfred Gerdes confirmed yesterday. He went on to say that this did not enable conclusions to be drawn about the European price of the machine. A rough conversion places 33,000 yen at around €245, but German computer trade publication 'MCV Games Markt' speculates that the price could be anywhere between €299 and €349.
The Japanese price works out at just short of £170, which could indicate a UK launch price of £199.
Sony were quick to dispell rumours, however. Heather Sorensen speaking for Sony Computer Entertainment America told us "official pricing for PSP (PlayStation Portable) has not been announced, and any information in this regard is only speculation."
Sony are understandably keen to control speculation on this issue, as the PSP is certain to be more expensive than Nintendo's competing DS handheld, a fact the Kyoto games giant will be keen to point out in the coming months. Sony are sure to stress that price will not be the key issue in the battle for market share between these two machines, which boast very different strengths and features.