Eidos, legal guardians of Lara Croft and publishers behind this week’s number one selling game Hitman Contracts, are reportedly receiving predatory offers from fellow industry giants THQ. The Daily Mail (thisislondon.co.uk) estimates Eidos’ value at approximately £390m, so if this acquisition were to go ahead, it would put THQ at the forefront of the industry.
Such a move would have significant repercussions for the industry as a whole. As the biggest publishers continue to expand, perhaps best represented by Electronic Arts’ developer shopping-spree over the last year or so, competition will continue to tighten. On the downside, smaller publishers might be put under a great deal of strain: and they could struggle to market their own products in the face of such corporate might. Those publishers at the other end of the scale will also need to pay closer attention to the interests of shareholders – which will encourage the adoption of ‘safe’ formulaic clones instead of riskier innovations.
This trend, however, is not entirely bad news for the discerning gamer. Such acquisitions indicate an industry that is maturing, which will in turn encourage investment on a larger scale. Fundamentally, more money circulating in this sector could have numerous positive consequences.