Following the news that Eidos has stripped Core Design of future Tomb Raider development, the publisher has undergone a redesign, complete with new logo, effective from August 1.
Eidos, after a period of transition, believes it is vital that its brand keeps pace with the ever-changing requirements of the market place and technology. The new image conveys a forward-looking, customer-focused, market-smart publisher of entertainment software.
Mike McGarvey, CEO, comments: "The old Eidos identity was designed 10 years ago for a video compression company - not with consumers in mind. The new logo has a sharp, streamlined and focused look that is aimed at the customer. There was no point in changing the style before having successfully changed the substance."
Fair enough!
Eidos, after a period of transition, believes it is vital that its brand keeps pace with the ever-changing requirements of the market place and technology. The new image conveys a forward-looking, customer-focused, market-smart publisher of entertainment software.
Mike McGarvey, CEO, comments: "The old Eidos identity was designed 10 years ago for a video compression company - not with consumers in mind. The new logo has a sharp, streamlined and focused look that is aimed at the customer. There was no point in changing the style before having successfully changed the substance."
Fair enough!
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