As we exclusively revealed way back in January, Acclaim has re-appointed famed industry marketeer Larry Sparks, following his departure from Infogrames.
Speaking to MCV, Sparks said, “Having laid the foundations for Enter the Matrix, I took the decision that it was time for the prodigal son to return to his spiritual home”, obviously with his trademark sense of understatement still intact.”
Acclaim also stated its intention to cut back on administrative staff by as much as 35%, as well as finding cost-reduction throughout its operations. Although the firm posted a healthy release schedule for the coming year, its losses amounted to just short of $14 million, compounded by a loss in credibility from misguided marketing campaigns.
Hopefully Sparks will be able to breathe life into the marketing push at Acclaim, which has gone off the rails of late, engendering widespread distaste in the games industry and beyond.
Speaking to MCV, Sparks said, “Having laid the foundations for Enter the Matrix, I took the decision that it was time for the prodigal son to return to his spiritual home”, obviously with his trademark sense of understatement still intact.”
Acclaim also stated its intention to cut back on administrative staff by as much as 35%, as well as finding cost-reduction throughout its operations. Although the firm posted a healthy release schedule for the coming year, its losses amounted to just short of $14 million, compounded by a loss in credibility from misguided marketing campaigns.
Hopefully Sparks will be able to breathe life into the marketing push at Acclaim, which has gone off the rails of late, engendering widespread distaste in the games industry and beyond.
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