Microsoft is using gamescom 2013 in Germany as one of the major platforms to bring its new Xbox One entertainment centre (that's games console to you and us) back to the gaming massses following a very rocky start indeed.
It's started to hot up the console war with Sony's PS4 and, to a much lesser extent, with Nintendo's Wii U using a Phil Spencer keynote in Cologne for gamescome but also with the following trailer that makes huge claims for Xbox One - not the lightest of which is the claim of the 'Best Exclusives'.