Microsoft's Don Mattrick has just announced the latest Xbox - and it hasn't tried to compete with Sony's numbering system at all! In fact, it's gone the complete opposite. It's called the Xbox One.
Why? Well, Mattrick calls the box the "ultimate all-in-one home entertainment system... one system for a new generation." A single device that can connect with all your entertainment devices. Naturally. Check out the images in the gallery in this story.