It's a shame but it appears that the rapidly restructuring GAME Group is to kill the Gamestation brand that once suggested expertise, enthusiasm and pre-owned quality control.
According to a report in MCV:
"Game Retail has announced today that all its stores will now operate under one brand – GAME."
It also follows up a CVG interview with GAME CEO Martyn Gibbs last week in which he said "that the company may decide not to keep both the GAME and Gamestation brands as it looks to grow its business post-administration."
He explained then that, "At the moment we're researching with our store teams and various different gamer sets across the UK to determine what they want from a specialist.
"It's obviously an enormous piece of work that we're going through and we're nearing the end of it. We will have the answers to this very shortly."
Sources:
MCV
CVG
According to a report in MCV:
"Game Retail has announced today that all its stores will now operate under one brand – GAME."
It also follows up a CVG interview with GAME CEO Martyn Gibbs last week in which he said "that the company may decide not to keep both the GAME and Gamestation brands as it looks to grow its business post-administration."
He explained then that, "At the moment we're researching with our store teams and various different gamer sets across the UK to determine what they want from a specialist.
"It's obviously an enormous piece of work that we're going through and we're nearing the end of it. We will have the answers to this very shortly."
Sources:
MCV
CVG
Read More Like This
Comments
Old Codger 14 Sep 2012 11:40
1/1
Dammit. Gamestation has always been better than GAME in terms of the look and feel of the store. GAME has always felt too sterile and uninteresting a place to shop whereas Gamestation actually felt like a place where you could hang out and feel comfortable talking to the staff about games. Goodbye Gamestation. It was fun while it lasted.