When it comes down to it, we're merely here to provide information to you. Sometimes that is easy: "New Game Coming on X Date". Sometimes it feels bad and wrong. This is one of those times. It concerns a Microsoft senior exec and 'context'. Prepare to be treated like idiots...
Earlier in the week we reported that Brian Hall, who is general manager, Windows Live Business Group, Microsoft Corp mentioned - live and without a PR gag - the 'new Xbox' - you can hear him doing so here
. Apparently we, and everybody else got that wrong. Here's what Microsoft has told the Verge
It's pretty clear from listening to the interview that Mr Hall is not alluding to anything other than a new Xbox. "Not so" says Microsoft in a statement
"The comments to The Verge were not understood in their intended context." Here we go...
"When Brian mentioned a ‘new wave of products,’ he was referring to the full lineup of products coming later this year from Microsoft, including Windows 8, Office, Windows Phone and of course our fall Xbox update which will bring a host of new consumer experiences like Xbox Music, Videos, Games on Windows 8 and Xbox SmartGlass."
So, Brian was talking about a software update? Listen for yourself from about 1:38... "the NEW XBOX". Not, "the new software update" or "the new Fall Xbox update".
Sometime this kind of bullshit really makes you feel that a vendor of product thinks that the consumer (let alone the media) really are chewing on straw and wondering where the sun goes at night.