Microsoft Not Going to gamescom or Tokyo 2012

XBL = Microsoft Xbox Local it seems

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Because we miss Aaron Greenberg generally, here's a picure of him after he bit his tongue.
Because we miss Aaron Greenberg generally, here's a picure of him after he bit his tongue.
Microsoft is keeping its experiences local (whatever the hell that means) when it comes to Xbox Live and gamescom in Europe and the Tokyo Game Show in, well, Tokyo.

No, this does not mean that we'll now be seeing game names spelled correctly for the English market. It means that, well, let's let Microsoft tell you:

"In the lead up to the launch of Halo 4, Gears of War: Judgment, Forza Horizon, Fable: The Journey and Dance Central 3, among other titles and entertainment experiences, Xbox is focusing on smaller, more-localized experiences for customers, partners, retailers and press around the world", yes, that statement did use the spelling "Judgment".

It continues, "As a result, Xbox will not be exhibiting directly at gamescom in Cologne, Germany in August this year. Selected Xbox titles will still be showcased by our publishing partners at the event, and we wish the BIU well for the show."

That's August covered... as for September, nope. Microsoft won't be at TGS either.
Companies:

Comments

editor 15 Jun 2012 02:55
1/1
Private presentations means controlled message - why endanger the products too poor reaction and especially poor audience appeal when you can buy media time and ensure only good receptions.

A factor that Sony and Nintendo are also looking at as they lick their wounds from the drubbing at E3.
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