Game On as Apple Snaffles Key Xbox Live Exec

Robin Burrowes was at Microsoft. Now he's at Apple. No problems. But his January move does have more impact when you see what he has done - and what he's going to be doing.

According to is Linkedin profile:

Then...
"Head of Product Marketing (EMEA) Microsoft UK - "Responsible for product, business and marketing management of Xbox LIVE in EMEA. Planning, strategy & leadership of Xbox LIVE across region."

Now...
"App Store Marketing, iTunes Europe at Apple..."

So, a man with the kind of experience that Mr Burrowes has would be useful generally on a digital retail channel. His experience at marketing games content, however, is indicative of Apple's direction.

Sources:
Linked In
MCV