Robin Burrowes was at Microsoft. Now he's at Apple. No problems. But his January move does have more impact when you see what he has done - and what he's going to be doing.
According to is Linkedin profile:
"Head of Product Marketing (EMEA) Microsoft UK - "Responsible for product, business and marketing management of Xbox LIVE in EMEA. Planning, strategy & leadership of Xbox LIVE across region."
"App Store Marketing, iTunes Europe at Apple..."
So, a man with the kind of experience that Mr Burrowes has would be useful generally on a digital retail channel. His experience at marketing games content, however, is indicative of Apple's direction.