Sony Computer Entertainment America president Jack Tretton has made an extensive apology to gamers, retailers and third party publishers over the outage of the PlayStation Network.
"This isn't the first time I've come to a press conference with an elephant in the room," Tretton said in his usual open-armed manner. "My friends in the media say that there's nothing that makes their editors' day more than controversy. So to the press I say, you're welcome.
"To our third party publishing partners, I know the outage has been costly to you. And what has been inspiring has been your offers to help - to you I thank you. To our consumers, you are the lifeblood of the company. Without you, there is no PlayStation, and I want to personally apologise to you.
"It is you that both causes us to be humble and amazed at the amount of dedication and support you give to the PlayStation brand."