Nintendo: Garage Developers - We Don't Want Them

Yeah, who needs 'em!

Posted by Staff
Mr Hewlett and Mr Packard: Garage Developers
Mr Hewlett and Mr Packard: Garage Developers
Nintendo of America's president Reggie Fils-Aime has made it quite clear by way of a music business analogy that his company doesn't want to work with a group of creative folks he's called 'garage developers'.

"I would separate out the true independent developer vs. the hobbyist", says Reggie. "We are absolutely reaching out to the independent developer. … Where we've drawn the line is we are not looking to do business today with the garage developer. In our view, that’s not a business we want to pursue."

He then goes bonkers with, "Look at the music industry. There are certainly highly talented people who work other jobs and have a passion to be in the music industry. They work at it. There are reality TV shows that revolve around this concept. … I love it when there's a game that's found that captures people's imagination, just like that … singer toiling in a factory."

Righty-ho. It's official then, if you're working away at a game idea in your 'garage' and don't already have Simon Cowell-like backing, you can whistle for platform holder support from at least one corner.

Of course, you could just write a great game on the PC, publish it yourself online and then charge the platform holders up the wazzoo when they come begging for fresh ideas to prop up their roster of yet more sequels or licensed drivel.

Guess that's why Reggie runs NOA and we run a website though.

Source: Gama
Companies:
People:

Comments

irritant 18 Mar 2011 11:50
1/1
Unfortunately, Reggie's "garage developers" category includes professionals from within the "mainstream" games industry who want to set up as independents. Nintendo won't recognise them until they get business premises and various other things that cost money that aren't actually necessary to make a game.

There are loads of freelancer games industry professionals who would love to put a game out on their own on DSiWare or WiiWare who already are known to Nintendo but have to publish their creations through existing publishers, losing out on profit and making a mockery of the whole "you don't need publishers for downloadable software" idea.
Posting of new comments is now locked for this page.