Nintendo Reggie Not Swayed by Mob

Petitions don't have an effect on Nintendo's gaming strategy

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Nintendo Reggie Not Swayed by Mob
Nintendo of America second-in-command Reggie Fils-Aime speaks sense when he says that a petition with "100,000 signatures doesn’t mean 100,000 sales". However, with his company rapidly losing public spending money of any sort, he may need to start taking notice soon.

Reggie was speaking to a question regarding petitions such as the OperationRainfall petition that several Nintendo games - including Xenoblade Chronicles, The Last Story, and Pandora's Tower - be localised for the West.

“It doesn’t affect what we do," he told Siliconera. He continued, “We certainly look at it, and we’re certainly aware of it, but it doesn’t necessarily affect what we do.

“I wanted to bring Xenoblade here. The deal was, how much of a localization effort is it? How many units are we going to sell, are we going to make money? We were literally having this debate while Operation Rainfall was happening, and we were aware that there was interest for the game, but we had to make sure that it was a strong financial proposition.

“I’m paid to make sure that we’re driving the business forward – so we’re aware of what’s happening, but in the end we’ve got to do what’s best for the company. The thing we know [about petitions] is that 100,000 signatures doesn’t mean 100,000 sales.”

Yes, it's all about the immediate for Reggie. No wonder Nintendo is doing so well right now.


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