Neil Thompson, the general manager for Xbox in the UK and Ireland has denied that that Kinect supply shortages have been managed by Microsoft. In fact, he's gone from the specific to the general.
"Anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed", which appears to indicate a fairly chaotic approach by the entire industry to the issue of... selling products.
Thompson goes on to clarify at litte, "Everyone else loves to think that they're managed, but they will know it's not. It's a function of coming to market with a brand new innovation and you have to scale up."
Seems to strange, then, that Microsoft's Don Mattrick has stated that the company expects to sell five million Kinects by the end of this calendar year.
Source: GI.biz
"Anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed", which appears to indicate a fairly chaotic approach by the entire industry to the issue of... selling products.
Thompson goes on to clarify at litte, "Everyone else loves to think that they're managed, but they will know it's not. It's a function of coming to market with a brand new innovation and you have to scale up."
Seems to strange, then, that Microsoft's Don Mattrick has stated that the company expects to sell five million Kinects by the end of this calendar year.
Source: GI.biz
Companies:
Microsoft
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Comments
Ergo 6 Dec 2010 22:41
1/1
MS talks out of both sides of its mouth: no, it isn't holding back on units (anyone in the USA can go to any Best Buy, etc., and, right now, find stacks of the things), but it is talking up a game it can't possibly fulfill (at least on the sell-through side of the ledger) and that's where people are getting confused.
In other words, don't confuse (over) hype with managing the supply.
In other words, don't confuse (over) hype with managing the supply.