Microsoft: Can Target Ads at Number of People in Room Using Kinect

Then it disagrees with itself

Posted by Staff
Microsoft: Can Target Ads at Number of People in Room Using Kinect
Dennis Durkin, the chief operating officer and chief financial officer for Microsoft’s Xbox video game business, has told investors at the BMO Capital Markets conference that the company can use Kinect to target ads based on the number of people in a room.

“We can cater which content we present to you based on who you are,” Durkin said. “How many people are in the room when an ad is shown? How many people are in the room when a game is being played? When you add this sort of device to a living room, there’s a bunch of business opportunities that come with that", Durkin said.

Microsoft, however, was quick the counter the report in the Wall Street Journal that quoted Mr Durkin.

"Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting purposes. Microsoft has a strong track record of implementing some of the best privacy protection measures in the industry. We place great importance on the privacy of our customers’ information and the safety of their experiences.”

Right hand... meet left hand.

Source: WSJ
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Comments

AN_D_K 12 Nov 2010 12:44
1/2
It'll be funny when a lot of people just get adverts for Dating Agencies and Cake.
Rod Todd 13 Nov 2010 07:38
2/2
And how can PlayStation, or Wii NOT do that? You tell a game how many players are playing so that it can let that many players play. So telling us that the game knows how many people are playing is not rocket science. It's not even steam train science.

The idea that Kinect can tell how many people are in a room is just good ole plain bullshit. If people are sat down, sat still, Kinect cannot recognise them, if they are off camera, Kinect does not know they are there.

So this is basically, "Multiplayer game knows how many people are playing it". Idiots.
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