Dennis Durkin, the chief operating officer and chief financial officer for Microsoft’s Xbox video game business, has told investors at the BMO Capital Markets conference that the company can use Kinect to target ads based on the number of people in a room.
“We can cater which content we present to you based on who you are,” Durkin said. “How many people are in the room when an ad is shown? How many people are in the room when a game is being played? When you add this sort of device to a living room, there’s a bunch of business opportunities that come with that", Durkin said.
Microsoft, however, was quick the counter the report in the Wall Street Journal that quoted Mr Durkin.
"Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting purposes. Microsoft has a strong track record of implementing some of the best privacy protection measures in the industry. We place great importance on the privacy of our customers’ information and the safety of their experiences.”
Right hand... meet left hand.