To confirm what we reported earlier this week, movie rental service LOVEFiLM has officially announced its new PlayStation 3 streaming service, which will launch as a standalone application on the XMB in November.
Members who are subscribed to £5.99 packages and above will be able to access thousands of movies from the application, as well as browse through several categories for easy navigation. 'Pick of the Week,' 'Most Watched' and 'Highest Rated' can be viewed, along with your usual actor, film and genre searches.
Those who aren't already subscribed to the service will be able to take advantage of exclusive incentives via the PS3, such as free trials.
LOVEFiLM's Chief Executive, Simon Calver, said that the " PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray & Games rental by post. To become PS3’s partner for our service is a tremendous endorsement of the value, choice and convenience offered by LOVEFiLM."
Here's a video that tells you all about it, with the bonus of pretty moving pictures.