UK games publishing giant Eidos has reported some of the worst losses in the company’s history this week.
In the financial report for the three months to June 30 of this year, Eidos lost a massive £11.1 million. This is a slight improvement (believe it or not) on the same period last year when the company lost £18.6 million.
This left the share price at a rock bottom 198 pence each, a veritable comedown from the days when a single Eidos share fetched over thirteen squids. The immediate plummet that could be expected from such losses was slightly offset by Eidos forging stock purchase agreements at discounted rates in July.
Industry stalwart and Eidos Chairman Ian Livingstone said, “We recognise, however, that consumer confidence in the U.S. and the rest of the world may be affected by the tragic events of last week,” in an attempt to restore faith in the company following another huge loss report.