Peter Molyneux's presentation of Milo - the virtual Kinect boy - to the great and the good at the high-brow TED conference in Oxford in July was apparently on an attendee only vision. Not any more.
The presentation saw Lionhead and Microsoft's Molyneux admitting that Milo was indeed "a trick" but not in the way that he had seemed at E3 09
While the creator of Milo certainly admits in the footage you can see below that the creation is a trick, he also reiterates that it's "a trick that works."
Certainly the game-play aspects - skimming stones for example - give a lie to the idea that the Milo outing is just a tech demo. It also makes Aaron Greenberg's statement that it's not a game, and his subsequent retraction of the same statement
- appear to suggest that some more joined-up thinking between creatives and marketing people could be the order of the day.
Watch the presentation yourself, and give us your impressions in the comments below.