Sony PSP Take to the Air on Back of Fib

There is hope for the PSP yet. A company called IFE Services, "a leading travel entertainment provider" has signed a deal with six unnamed airlines to have the console as in-flight fun.

Using a fib, IFE states, "Through this collaboration, IFE Services can work with airlines to add one of the world's best-selling and most popular handheld entertainment systems to their in-flight entertainment. With on-board access to a PSP system and its broad gaming and entertainment offering, passengers can watch movies and television programmes and play the latest PSP games."

Let's look at that again, "One of" and "best-selling" - is this a redefinition of the word 'best' or simply a huge piece of marketing rubbish?

The PSPs will be fitted into seat backs and, "To provide an enhanced experience to passengers, the PSP systems will be equipped with an extended battery life offering from 5.5 to 11 hours while playing games. IFE Services provides comprehensive crew training and full logistical support and can tailor, load and refresh content to suit airline requirements."

We're pleased to see the PSP getting new deals, but not so chuffed with the third-party marketing. Wonder if Sony is.