Sony's Tretton: PS3 Sales Up Despite 'Tight Inventory'

36% year-on-year rise

Posted by Staff
Sony's Tretton: PS3 Sales Up Despite 'Tight Inventory'
SCE's main man, Jack Tretton has been thanking people and extolling the virtues of PlayStation - no surprises there. He's also been pointing out that despite not having enough PS3s to sell last autumn, the consoles still sold... loads.

Here's Jack on how sales, "December also marked the best sales month in the platform’s history, breaking one million hardware units and 7.3 million software units. We’re nowhere near slowing down in the new year as today’s NPD numbers show a 36% sales increase on PS3 hardware when compared to last January. This is truly remarkable given the tight inventory we’ve been experiencing as a result of high consumer demand since last Fall."

Of course, price cuts and the PS3 Slim's arrival certainly helped out.

But there's more, "According to NPD’s recent Top Global Markets report, PlayStation was the only company to see consumers in three territories (UK, US and Japan) spending 15% more on PS3 software in 2009 than they did in 2008 – this is while the category as a whole experienced a 9% decline in software sales. The PS3 was also the only console in the U.S. to see double-digit growth in sales this past quarter."

Now, we're not going to point out that PlayStation isn't a company, nor that if it was then of course it would be the only company to see consumers spend more on PS3 software. And we're not going to suggest that, while a 15% rise year-on-year in software should have occurred given the rise in hardware sales.

Oh, we did. But hell, that's Jack's job.

It's not all about hardware either, "PlayStation Network experienced huge growth last year, marking its best revenue month in December – a 155% increase in sales from the previous year. More than 40 million of you all over the world are coming to PlayStation Network to access multimedia content and to enhance your social gaming experiences."

See the whole figure-filled, tightly spun spiel here.
Companies:
People:

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