Recently, we reported that the Greenpeace Guide to Greener Electronics ranked Nintendo as the least environmentally friendly company in its list of electronics companies, scoring 1.4 out of 10 for chemical, e-waste and energy policies.
Today, someone at Nintendo must have thought, 'Oh no you didn't,' and issued a lengthy statement to Eurogamer
snapping back at the 'energy inefficient' claims and promoting the Wii as “the most energy efficient [console] of its generation.”
“We would like to assure customers that we take our environmental responsibilities seriously and are rigorous in our commitment to comply with all relevant laws relating to environmental and product safety, including avoiding the use of dangerous substances in our manufacturing processes and ensuring the safe disposal and recycling of materials,” said the statement.
“We consider the environmental impact of our products over their entire life cycle, from planning to disposal. In the planning phase, for example, we make every effort to design energy-efficient products and select materials for component parts and packaging materials with careful consideration for the environment. We also consider the importance of reducing environmental impact at end-of-life disposal by clearly indicating the materials used in each product to make recycling easier.
“We also work to eliminate harmful substances from our products right from the initial stages of material selection and have established strict environmental control standards, with our 340 production partners all co-operating with us in our efforts.”
As noble as the statement sounds, it probably won't change Greenpeace's mind on the basis that Nintendo failed to submit, or make public, information on its energy and e-waste policies. In not providing such data, Greenpeace gave the company zero points in those areas.
According to the Greener Electronics report, Microsoft was placed just above Nintendo towards the bottom of the chart with an eco-score of 2.4, while Sony was declared the darling of the console manufacturers for its reduced greenhouse gases and increased used of recycled plastics. The PlayStation company earned 5.1.