US retailer Gamestop's executive vice president for merchandising and marketing (that's marketing manager in English) is a chap called Tony Bartel. Following news of the launch of PS Slim, Tony is massively excited about... PSP Go.
That's right. The handheld that will only take downloadable games, therefore cutting out a chunk of retail profit, is - following PS3 Slim, which will sell like hotcakes - now very, very exciting. During an analysts call, Tony bubbles as follows:
"Actually on PSP Go, we are excited to be carrying that for a couple reasons", see he's excited. The first reason is that he feels that Gamestop will sell lots of pre-paid cards. But he gets more excited.
"We are very excited about selling the PSP Go. We are very excited to be reserving it; reserves are picking up. And we have a very clear roadmap as to how we can drive profitability on the sale of games," yes, he's excited and he's got a map. The map says that the company is going to make money on pre-owned.
"...you have people that will have UMD games that will no longer work on that platform that will fuel additional currency for Gamestop."
"Fuel traditional currency" actually means 'make cash'.
Webcast here.