Two theories in marketing go as follows:
1) If The Beatles had been called 'The Beetles'' they would never have been successful.
2) If The Beatles had been called 'Ned and the Numpties' they would have been successful because of their music.
The first theory is proposed by marketing executives in need of work. The second isn't; all of which leads us to the news that...
Modern Warfare 2 has had Call of Duty slapped back on the front end of its name... again.
You can tell, because a tweet from Infinity Ward community manager Robert Bowling contained a link to the box shot seen to the left. "Shit just got real", the post told us.
So... it was known as Call of Duty: Modern Warfare 2. Then it wasn't. Now it is. 'What the f%*k?', head-scratchers the world over are asking. Its OK! an Activision rep has stepped up to explain. "Infinity Ward's Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare", Kotaku was told.
"We have focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the Call of Duty series. Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title's package."
Ah, right, so the name flip-flopped all over the place because... hang on, the Acti-rep just gave us ABSOLUTELY NO EXPLANATION ABOUT ANYTHING.
In our darker moments, SPOnG won't be able to help but think that this is because some people are too silly recognise Modern Warfare 2 as a CoD game without the name being slapped in their faces.
Anyway, there's a lesson to be learned here - if you've got a massively successful, globally-recognised franchise and you're bringing out a game that's part of that massively successful, globally-recognised franchise, remember to put the globally-recognised bit in the title from the start.... and then charge huge bucks that could have been paid to the developers in the first place.
1) If The Beatles had been called 'The Beetles'' they would never have been successful.
2) If The Beatles had been called 'Ned and the Numpties' they would have been successful because of their music.
The first theory is proposed by marketing executives in need of work. The second isn't; all of which leads us to the news that...
Modern Warfare 2 has had Call of Duty slapped back on the front end of its name... again.
You can tell, because a tweet from Infinity Ward community manager Robert Bowling contained a link to the box shot seen to the left. "Shit just got real", the post told us.
So... it was known as Call of Duty: Modern Warfare 2. Then it wasn't. Now it is. 'What the f%*k?', head-scratchers the world over are asking. Its OK! an Activision rep has stepped up to explain. "Infinity Ward's Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare", Kotaku was told.
"We have focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the Call of Duty series. Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title's package."
Ah, right, so the name flip-flopped all over the place because... hang on, the Acti-rep just gave us ABSOLUTELY NO EXPLANATION ABOUT ANYTHING.
In our darker moments, SPOnG won't be able to help but think that this is because some people are too silly recognise Modern Warfare 2 as a CoD game without the name being slapped in their faces.
Anyway, there's a lesson to be learned here - if you've got a massively successful, globally-recognised franchise and you're bringing out a game that's part of that massively successful, globally-recognised franchise, remember to put the globally-recognised bit in the title from the start.... and then charge huge bucks that could have been paid to the developers in the first place.
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Comments
miacid 10 Jul 2009 13:28
1/1
Infinity Ward's Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare
So then why isn't the new one called Call of Duty 4: Modern Warfare 2 are they just trying to confuse people 8~)