Tecmo Koei needs new intellectual properties to make a real impression in Europe. Yes, that's right, we said "Tecmo Koie". The requirement for new 'IP' comes from Kenji Matsubara, president and CEO of the company's new European combo-company.
“The European video game market is expanding very rapidly, while Japan has stood still”, he told MCV.
“Our European business is not so big at the moment, but we see many opportunities for us to expand the business, and this is why we’ve created Tecmo Koei Europe. With this office we want to establish a major brand image and also major publisher status throughout Europe.
“To do this we need titles. We already have some big brand games like Ninja Gaiden, Dead or Alive and Dynasty Warriors, but to be a major player in Europe we need new intellectual properties. So we will release new IP for Western audiences and reinforce our existing brand titles in the region. That is our strategy.”
Sony has also welcomed the newly-formed Tecmo Koei Europe into the region. It was all very nice and gushy. More of that over on MCV.
“The European video game market is expanding very rapidly, while Japan has stood still”, he told MCV.
“Our European business is not so big at the moment, but we see many opportunities for us to expand the business, and this is why we’ve created Tecmo Koei Europe. With this office we want to establish a major brand image and also major publisher status throughout Europe.
“To do this we need titles. We already have some big brand games like Ninja Gaiden, Dead or Alive and Dynasty Warriors, but to be a major player in Europe we need new intellectual properties. So we will release new IP for Western audiences and reinforce our existing brand titles in the region. That is our strategy.”
Sony has also welcomed the newly-formed Tecmo Koei Europe into the region. It was all very nice and gushy. More of that over on MCV.
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