Slipped into a press release trumpeting 50 million "cumulative worldwide sell-in units" of the PlayStation Portable is the line: "As the first handheld platform from the PlayStation family, PSP made its debut in December 2004 in Japan, March 2005 in North America, May 2005 in Asian countries and regions, and September 2005 in Europe/PAL territories."
First of all, 50 million "sell-in" units means that Sony has convinced retailers to stock that many units since 2004. Before the ranting begins, 50 million units is still an achievement, albeit somewhat less than Nintendo's DS with an estimated 84 million sales since its launch in 2004 - that's estimated by Nintendo.
Aside from the marketing flannel, we were intrigued by Sony's insertion of the phrase "first handheld platform from the PlayStation" and "SCE will vigorously promote the expansion of the PSP platform and offer a variety of interactive digital entertainment". Why the need to state "the first" if "the second" is not implicit? Hints or sloppy copy? To the Forum!
First of all, 50 million "sell-in" units means that Sony has convinced retailers to stock that many units since 2004. Before the ranting begins, 50 million units is still an achievement, albeit somewhat less than Nintendo's DS with an estimated 84 million sales since its launch in 2004 - that's estimated by Nintendo.
Aside from the marketing flannel, we were intrigued by Sony's insertion of the phrase "first handheld platform from the PlayStation" and "SCE will vigorously promote the expansion of the PSP platform and offer a variety of interactive digital entertainment". Why the need to state "the first" if "the second" is not implicit? Hints or sloppy copy? To the Forum!
Companies:
Sony
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Comments
LeoTheLudo 13 Feb 2009 16:23
1/2
"Spong hints at nothing to write about"
Reading an article on spong.com today we were intrigued by the site's obvious lack of interesting things to write. Turning a press release about worldwide sell-in units in to a story about the next handheld? Hints at nothing to write about or just a way to draw attention to the site? To the Forum!
Reading an article on spong.com today we were intrigued by the site's obvious lack of interesting things to write. Turning a press release about worldwide sell-in units in to a story about the next handheld? Hints at nothing to write about or just a way to draw attention to the site? To the Forum!
TimSpong 13 Feb 2009 16:41
2/2
LeoTheLudo wrote:
"Spong hints at nothing to write about"
Reading an article on spong.com today we were intrigued by the site's obvious lack of interesting things to write. Turning a press release about worldwide sell-in units in to a story about the next handheld? Hints at nothing to write about or just a way to draw attention to the site? To the Forum!
Reading an article on spong.com today we were intrigued by the site's obvious lack of interesting things to write. Turning a press release about worldwide sell-in units in to a story about the next handheld? Hints at nothing to write about or just a way to draw attention to the site? To the Forum!
Thanks for taking time to drop by and let us know Leo - that's your middle name, right? Although what you've got to say isn't even slightly positive (and I'm personally wounded by it), I honestly do appreciate that you've bothered to satirise the piece in proper English without the need to revert to name-calling.
There is no irony nor sarcasm in this response. I seriously appreciated the satire and the time taken.
I can only hope that you'll take the time to post on stories that you do like at some time.
Cheers
Tim