Take-Two Heads into Asia - Appoints Ex-EA Man

Expansion plans ahoy!

Posted by Staff
Hubert Larenaudie
Hubert Larenaudie
You wouldn't think that Rockstar owner, Take-Two Interactive, is involved in an epic struggle with Electronic Arts, not when TT announces that it's just appointed former president of EA Online.

Well, it has.

According to the company, it has appointed Hubert Larenaudie to head-up its thrust into Asia. The gentleman was only appointed as President Online - Asia at Electronic Arts in October 2006. Prior to this he was at Vivendi. He is now President for Asia for Take-Two and will be "establishing an office in Singapore as the focal point for Take-Two's Asia Pacific operations. He will report to Gary Dale, Executive Vice President of Take-Two".

Larenaudie commented, "Many of Take-Two's franchises, such as Grand Theft Auto, Midnight Club, Sid Meier's Civilization, and BioShock are international hits, and already have attracted large and enthusiastic fan bases in markets such as Japan, South Korea and China. With the Company's portfolio of leading brands, growing sports business, extraordinary creative talent and global appeal, I see exciting potential to build a significant Asia Pacific business for Take-Two, with a particular emphasis on the online game segment of the market."


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