Kids Can Buy Adult Games: Survey Shocker

Undercover survey reveals age ratings being ignored

Posted by Staff
Kids Can Buy Adult Games: Survey Shocker
Shock! Horror! It looks like kids can get their hands on M-rated games (the US equivalent of BBFC 18-rated games over here) if a new survey’s findings are to be believed. So, tell us something we don’t know…

The recent survey of 60 American retail outlets, conducted by the National Institute on Media and Family , claims that minors were able to buy M-rated titles from 46% of the retailers they visited.

“Violent, pro-drug games reportedly sold to minors” screams the headline in the San Diego Union-Tribune.

The report notes that the NIMF calls for retailers to “adhere to the rating system, institute formal training for employees, prominently display the rating system in stores and separate mature-themed video games from other games."

46%, obviously, is not a great figure. That said, it puts the games industry ahead of other entertainment fields. A Federal Trade Commission report back in April suggested that 71% of American retailers were selling R-rated DVDs to minors, while 76% of retailers were selling records with explicit content to them.

† Meaning under-17s or under-18s, depending on state, need an accompanying adult.
Source: San Diego Union Tribune.
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Comments

deleted 22 Nov 2007 16:00
1/11
did this survey show, which retailers were doing this, because i suspect that the majority of these sales would bw coming in from independant retailers rather than actual game stores, ie gametstop. as the indies would be less likely to turn away a sale but i may be wrong.
soanso 22 Nov 2007 17:44
2/11
I'd really like to be able to add something clever and constructive here.
Alas the only thing I can think of is "like, duhhhh!"
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PreciousRoi 22 Nov 2007 19:18
3/11
You're wrong.

I suspect that the number of "independent" stores is infintesimal and to the best of my knowedge large chain stores dominate the retail videogame market. (tyrion prolly has the numbers somewhere) In any event, chain stores are likely staffed by minimum wagers who only quote store policy when it serves their own interest and put about as much thought into their actions as you do in one of your typical posts.
James 23 Nov 2007 10:54
4/11
did the report also say they can download porn for free off the net, along with iraq beheading videos and that s**ts free!! now when they say kids we all know they mean 13 to 15 year olds hardly the same as an 8 year old kid, they are TEENAGERS!!

hey teens need a hobby after a night of sex, drugs, fags and booze, let them play what they want and leave them alone these dogooders should piss off and get a real job.
zoydwheeler 23 Nov 2007 11:08
5/11
hi James

Thanks for that productive input there.

Perhaps you can share more of your thoughs on how sales of 18-rated videogames should be policed and monitored in regard to minors ('under-18s') as it seems that you have a good grasp on the situation...
ajmetz 23 Nov 2007 13:22
6/11
Isn't the ESRB rating the equivalent to our PEGI?
More a guide for parents, and not legally binding?
tyrion 23 Nov 2007 14:26
7/11
PreciousRoi wrote:
tyrion prolly has the numbers somewhere

Unfortunately, I don't have access to those figures. There's usually a Chart Track round up in MCV in the early part of a new year, but I can't find the one from this year. Plus they'd only be UK figures and the survey is in the US.

Maybe NPD publish a similar round up, but I cant remember having seen one recently.
PreciousRoi 23 Nov 2007 14:41
8/11
Right on.

Well, I can say, in my area at least, that independent videogame retailers are nonexistent. Even if I could find one, the percentage of sales compared to the large chain stores would be close to insignificant. They simply cannot compete. Even the small, dingy ones that buy and sell used games are chained.
deleted 23 Nov 2007 16:07
9/11
PreciousRoi wrote:
Right on.

Well, I can say, in my area at least, that independent videogame retailers are nonexistent. Even if I could find one, the percentage of sales compared to the large chain stores would be close to insignificant. They simply cannot compete. Even the small, dingy ones that buy and sell used games are chained.


perhaps im looking at it from a UK perspective then as our major retailers, chain stores, supermarkets etc are very good in the prevention of selling to minors in all things from entertainment to alcohol and it tends to be the indies and corner stores that need the policing and monitoring.

but if whatever stores are allowing this to happen stopped doing this then perhaps more mature rated games would get a easier time??
PreciousRoi 23 Nov 2007 22:43
10/11
Major chain stores might do a better job of restricting sales to minors, even here. Independent shops just don't exist over here, at least there aren't enough of them to have any statistically significant effect on these figures. Also, the ratings here in the 'States aren't legally binding in any real way as far as I know, local and state laws may vary, subject to terms and conditions, all rights reserved, past returns are no indicator of future performance...

So yeah, you might be suffering from an Anglocentric perspective.

As to the effects of all this. IMNSHO, you could add up all the dodgy sales to minors on one hand and it wouldn't even compare to the number of sales to parents for their minor children. I just don't think its that major of an issue, except as a flag to rally the intolerance troops around. I don't really think that M rated games in general are having a hard time, many of the best selling titles are M rated, I also don't think that this has any effect on AO games not being welcome on consoles. Its an image thing for the console manufacturer, not the devs or retailers.
James 26 Nov 2007 12:56
11/11
zoydwheeler wrote:
hi James

Thanks for that productive input there.

Perhaps you can share more of your thoughs on how sales of 18-rated videogames should be policed and monitored in regard to minors ('under-18s') as it seems that you have a good grasp on the situation...


actually what I meant to say was they class kids as 13 to 17 year olds, how many studies are done on selling 18r dvd's to under 17 year olds? you can join the army at 16 but god forbid you play an 18 rated video game.

people who conduct these studies obviously have no sense of perception or common sense, what a complete waste of money and effort, no I can hardly see a shop selling manhunt to a 10 year old kid, a16 year old kid yeh probably, so they discover this and publish in a report a child was sold manhunt and the dailymail has an orgasm and prints horror stories again......my advice is NOTHING should be done, and no more reports should be written, teenagers have been buying or getting mates to buy beer and fags for ages. doing studies aint going to help anyone but those who conduct these reports and have their own agenda. how many people here watched a freddy kruger flim when they were under 18??? lets do a study on that and find 99% of the population did also....and that helps who?
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