Microsoft has now shifted 11.6 million Xbox 360s worldwide and 24.3 million units of software – more than the Wii and PS3 have between them.
Microsoft isn't happy with that, though. Nope, Xbox Europe, the Middle East and Africa (EMEA) boss Chris Lewis wants more.
“There’s still a desire to get an overall bigger footprint here in EMEA, we continue to look at new countries to add on in the right time and in the right way, and we won’t do that until it makes sense. But we do of course have plans to expand”, Lewis told industry magazine MCV.
That's not to say, of course, that Microsoft isn't happy with the 360's performance. “We’re very happy with the performance overall not only with the installed base of just under 12 million consoles in 37 countries, and we’re breaking records everywhere in terms of attach rate”, Lewis said. “We’re at a great value price point, there’s a line-up now that gives consumers choice and our Live experience remains second to none.”
Earlier this week SPOnG told you how, despite the 360's current lead, market research firm DFC expects the 360 to lag behind the Wii and the PS3 before this console generation is finished.
Source: MCV
Microsoft isn't happy with that, though. Nope, Xbox Europe, the Middle East and Africa (EMEA) boss Chris Lewis wants more.
“There’s still a desire to get an overall bigger footprint here in EMEA, we continue to look at new countries to add on in the right time and in the right way, and we won’t do that until it makes sense. But we do of course have plans to expand”, Lewis told industry magazine MCV.
That's not to say, of course, that Microsoft isn't happy with the 360's performance. “We’re very happy with the performance overall not only with the installed base of just under 12 million consoles in 37 countries, and we’re breaking records everywhere in terms of attach rate”, Lewis said. “We’re at a great value price point, there’s a line-up now that gives consumers choice and our Live experience remains second to none.”
Earlier this week SPOnG told you how, despite the 360's current lead, market research firm DFC expects the 360 to lag behind the Wii and the PS3 before this console generation is finished.
Source: MCV
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Comments
deleted 21 Sep 2007 10:58
1/7
Its possible that the PS3 could take the lead in future but i think the kind of lead we will see will be by a couple of million not, 100mil like the PS2.
Of course the Wii is what im betting will keep a fast paced lead, but i suspect that again it wont be that far infront,
I would guess over the 5-6 years of this generation we will see all three consoles taking the lead at some point. and its really gonna come down to personal software choice, or fanboyism!
Of course the Wii is what im betting will keep a fast paced lead, but i suspect that again it wont be that far infront,
I would guess over the 5-6 years of this generation we will see all three consoles taking the lead at some point. and its really gonna come down to personal software choice, or fanboyism!
Plasmoid 21 Sep 2007 11:55
2/7
11.6 million Hardware units
24.3 million Software units
Assuming Microsoft went and inflated that software figure properly, including bundles and all that... there is something wrong there.
Thats a little over 2 games per consoles...
Bearing in mind that no one, NO ONE is buying the xbox360 as a hd movie player, unlike the ps3 maybe, why is no one buying games?
Ah... Microsoft inflated the 11.6 million units. They included replacement and refurbished xbox360 as units shipped.. nice.
24.3 million Software units
Assuming Microsoft went and inflated that software figure properly, including bundles and all that... there is something wrong there.
Thats a little over 2 games per consoles...
Bearing in mind that no one, NO ONE is buying the xbox360 as a hd movie player, unlike the ps3 maybe, why is no one buying games?
Ah... Microsoft inflated the 11.6 million units. They included replacement and refurbished xbox360 as units shipped.. nice.
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PistolPete 21 Sep 2007 12:03
3/7
That's what I was assuming too. But - haritori, won't Nintendo have entirely new hardware within that time-limit? It seems to make perfect sense, I mean the Wii's innovative controls can only be considered so for 2-3 years tops. After that the market will surely have brought in all sorts of 'new and improved' motion sensoring and/or camera based simulation. (Like that company, whatever it's called, working with Sony and MS).
But I don't think that weighs badly for Nintendy, because if they can gain all the hype etc. that they collected for the Wii before is unzipped its fly then (ug, bad) they should be able to keep on rolling in and out of the market successfully..
But then, I really don't know a lot.
But I don't think that weighs badly for Nintendy, because if they can gain all the hype etc. that they collected for the Wii before is unzipped its fly then (ug, bad) they should be able to keep on rolling in and out of the market successfully..
But then, I really don't know a lot.
tyrion 21 Sep 2007 12:08
4/7
Not wanting to come off as more anti-Microsoft than I already do, but hadn't they shipped 11.6 Million units by the end of June this year? Now in mid-September they have sold 11.6 Million into consumer's hands? So it's taken 2.5 months to sell through the stock they shipped into retailers to meet their end of fiscal year figures.
Does that seem a bit off to anybody? It seems a bit weird with the figures being exactly the same. There were rumours at the time that Microsoft was stuffing its shipping figures by over-delivering to retail.
Of course, it could all be a total coincidence and the summer slump has really affected the 360.
Does that seem a bit off to anybody? It seems a bit weird with the figures being exactly the same. There were rumours at the time that Microsoft was stuffing its shipping figures by over-delivering to retail.
Of course, it could all be a total coincidence and the summer slump has really affected the 360.
deleted 21 Sep 2007 15:05
5/7
PistolPete wrote:
That's what I was assuming too. But - haritori, won't Nintendo have entirely new hardware within that time-limit? It seems to make perfect sense, I mean the Wii's innovative controls can only be considered so for 2-3 years tops. after all if it really is the next generation of controls, how long did the previous generation of controls last?
I understand where your coming from but i think your taking into account that the uses of the wii-mote will stay the same for that time period, but as the DS prooved new devs and new games coming in the future will reinvent the uses for the innovation and next year onwards is where it will shine i think nintendo easily has 5 years from the Wii,
Tyrion wrote:
Does that seem a bit off to anybody? It seems a bit weird with the figures being exactly the same. There were rumours at the time that Microsoft was stuffing its shipping figures by over-delivering to retail.
I agree Tyrion somethings wrong somewhere, and with the lauch of the Elite these sales should of been higher, unless they did massivly over ship in june?
Plasmoid wrote:
Thats a little over 2 games per consoles...
Bearing in mind that no one, NO ONE is buying the xbox360 as a hd movie player, unlike the ps3 maybe, why is no one buying games?.
Bearing in mind that no one, NO ONE is buying the xbox360 as a hd movie player, unlike the ps3 maybe, why is no one buying games?.
I also agree here as well, when one game Gears of War takes over 10% of the total software sales, not to mention oblivion, crackdown, Bioshock etc etc.. is only AAA titles selling or is MS fudging figures and have been caught out?.
None of these figures add up in comparison with previous figures, i smell fudging-a-plenty
daz 21 Sep 2007 18:41
6/7
is that with the people who bought one had it die on them and then like an idiot bought a new one taken out? I think not, there for the numbers are flawed
Plasmoid 22 Sep 2007 23:44
7/7
http://www.dailytech.com/article.aspx?newsid=8994
Notably : "Furthermore, the Xbox 360 boasts the largest games attach rate at 6.3 games sold per Xbox 360 owner, according to the company."
Attach Ratio. thats the number of games sold WITH the console. Ok, thats just plain wrong so lets ignore the attach ration bit.
6.3 games Per Console.
24.3 million units of software.
24.3 / 6.3 = 3.8
Ok, if their game stats are right, they sold 3.8 million consoles.... with 7 million xbox live users.
Ok it cant be right. Many of those xbox live users are free accounts and that... probably, but more consoles then 3.8 million were sold.
So, there is an aha moment.
"According to U.S. NPD data"
24 million units of games in the US, 11 million xbox360's sold WORLDWIDE
So... assuming 6.3 games per console, some 70 million games sold worldwide, 34% in the US. Now we know Japan is not a good market for the 360... so most of the remainding 46 million is in the EU and Australia and elsewhere.
Still sounds fishy, infact it really makes no sense.
Bottom line, Microsoft like quoting selective stats from one region in the same paragraph as stats from a much larger area, and even Spong writers can regurgitate PR bs without a double take.
The games sales figures deserve investigation, cmon Spong ferret them out!
Notably : "Furthermore, the Xbox 360 boasts the largest games attach rate at 6.3 games sold per Xbox 360 owner, according to the company."
Attach Ratio. thats the number of games sold WITH the console. Ok, thats just plain wrong so lets ignore the attach ration bit.
6.3 games Per Console.
24.3 million units of software.
24.3 / 6.3 = 3.8
Ok, if their game stats are right, they sold 3.8 million consoles.... with 7 million xbox live users.
Ok it cant be right. Many of those xbox live users are free accounts and that... probably, but more consoles then 3.8 million were sold.
So, there is an aha moment.
"According to U.S. NPD data"
24 million units of games in the US, 11 million xbox360's sold WORLDWIDE
So... assuming 6.3 games per console, some 70 million games sold worldwide, 34% in the US. Now we know Japan is not a good market for the 360... so most of the remainding 46 million is in the EU and Australia and elsewhere.
Still sounds fishy, infact it really makes no sense.
Bottom line, Microsoft like quoting selective stats from one region in the same paragraph as stats from a much larger area, and even Spong writers can regurgitate PR bs without a double take.
The games sales figures deserve investigation, cmon Spong ferret them out!