Take-Two Interactive Software Inc has sold its video game peripherals unit, Joytech, to Mad Catz. The company promises no redundancies, which is great news as it means that SPOnG’s favourite ex-gaming-TV-celebrity-turned PR man, Big Boy Barry, has a secure job.
Speaking to SPOnG, Big Boy Barry (pictured here, real name, Alex Verrey) was happy to inform us that, “Yep, this is fantastic news, it’s business as usual for the Joytech brand, which will join the other brands in the Mad Catz group.”
“"This makes us the leading gaming peripherals company in Europe, something we’re very excited about”, Verrey/Barry added.
A more sober corporate-style quote comes out of Take 2’s PR office from CEO Ben Feder who said of the deal:
"The sale of the Joytech assets is consistent with one of the key goals we established in our 100 Day Plan: to develop strategic alternatives for any operations that we determined to be outside our core publishing business… We are particularly pleased that we accomplished this goal in a manner that will allow substantially all of our Joytech employees in the US. and UK to join Mad Catz, which is a highly respected provider of video game peripherals."
Take 2 also added that the Joytech sale is not expected to affect its financial results. Mad Catz said it expects the deal to add to earnings within the first year of completion.