Armed with a masters degree in marketing and 20 years of marketing experence, Sony Computer Entertainment America’s senior vice president of Marketing, Peter Dillie should know a thing or two about getting the message over. For this year's E3 he is mostly using the 'Rottweiler' method when dealing with rival Microsoft.
Speaking to Gamasutra, he opened his jaws and he roared. Here's a taste.
Speaking about Microsoft and the Xbox 360, "I don’t want to be argumentative, but I take issue with Microsoft either having a long tail, or being profitable, because they’ve never done either. They’ve never made a dime in this business, number one, and number two, they’ve never had a tail.
"They stopped the Xbox and I kind of feel for the guy that bought an Xbox the month before they said ‘we’re out of business, we’re moving on.’
"With the Xbox 360 you’ve got an inconsistent design, some have a hard drive, some don’t, and none of them have Blu-Ray, and the HD-DVD will be out of business in a matter of months. Is this a 10 year product? And by the way, it doesn’t even work. Do they want to be selling it for 10 years and refurbishing them all for 10 more years? I don’t think that’s a 10 year product. You could disagree with me, or they could disagree with me, but I’d put that up against the PS3 any day."
This outburst comes hot on the heels of Microsoft's admission that it is have to earmark up to
$1.15-billion against repairs for the 360. Dillie, it appears, did steer clear of dragging news of unusual levels of Microsoft share trading by Microsoft's President, Entertainment & Devices Division - Robbie Bach - which were made in the period prior to the above announcement.
Source: Gamastru