Speaking to tech-heavy CNET news, Microsoft’s Bill Gates (the world’s most charitable man) made his company’s position very clear in relation to arch-rival Sony.
When asked about the critical acclaim ladled out to the PlayStation 3, and the fact that Xbox 360 has a clear next-gen run this Greedfest, Gates let rip with the following:
I wouldn't change positions with them in a million years. I mean, we know what it's like to be a year late. We feel great about the position that we're in. And, of course, they're going to sell a lot in Japan.
No mucking around there then, from the man who brought us Windows ME. It’s great to see that, in terms of product slippage, Gatesy retains a sense of humour, and perspective.
He then moved on to what some might see as, well, bitching:
”You know, Sony can make 80,000 bricks, and people would buy them.”
That’s either giving up the ghost in the face of superior brand power, or it’s framing Playstation fans as the kind of people who would spend their cash on Sony-badged, well, bricks. Either way, it’s arrogance that, while ostensibly aimed at Sony's business, boils down to the fact that people who buy Sony product are a bit dim and only buy brand. Surely this can't be the case, thinks SPOnG.
Gates finishes his Sony slagging – along with an interesting omission where either Bill decides not to name the competition, or CNET later edits it out.
So the real competition… you're going to see the impact of our innovation and all the momentum we have in Christmas 2007. This Christmas, the story is: XBox 360 is going to sell super-well, and they'll sell the rounding error amounts they can make.”
Now, either the American way of doing business is to go on out-and-out attack (well, duh!) or Microsoft is genuinely worried about the effect that PS3 is going to have and therefore feels the need to get its most public figure to take potshots. Either way, it’s officially war.