London ? January 27th 2006 ?Midway Games Inc. (NYSE: MWY), a leading software industry publisher and developer today announced that it has further expanded its international operations with the formation of a new subsidiary, Midway Games France. The new office situated in Paris, France will handle all of Midway's marketing and distribution in the territory with all sales being retained with current distributor Nobilis. Midway?s new office will be headed up by industry veteran, Antoine Seux.
A seasoned professional, Seux has worked with high quality brands such as Colgate, Palmolive for three years before fully establishing his name in the games industry with a six year stint as Sales Director for Activision. The French team will be further strengthened by additional industry talent in the forthcoming months.
The move marks a significant step for Midway?s long term strategy for European expansion. As the third largest market for the interactive software industry, France is a key focus for Midway, enabling the company access to all of Europe?s three most important markets; Germany, France and the UK.
"Midway has had an extremely successful year and has been aggressive in establishing a significant presence in Europe,? said Martin Spiess, Managing Director, Midway Europe. ?This expansion into a territory of high strategic importance is key to the development of Midway?s international business objectives. We intend to continue to broaden our remit in the months to come to ensure Midway remains the fastest growing publisher globally.?
? I am delighted to join such an emerging global player within the international games industry," said Antoine Seux, General Manager, Midway Games France. ?The French team and I will ensure that Midway contributes significantly to the evolution of the French games business and thus adding to the success of Midway?s European operation.?
The first new product release from Midway Games France in its territory will be Gauntlet: Seven Sorrows scheduled to launch in March for the Sony?s PlayStation 2 console. Other new releases for Midway Games France in the first of half of 2006 include NBA Ballers for Sony?s PlayStation Portable and Rampage: Total Destruction for Sony?s PlayStation 2 system.