Midway Games Inc. (NYSE: MWY), a leading developer and publisher of interactive entertainment software, today announced that its European publishing subsidiary, Midway Games Ltd., has appointed Martin Spiess as managing director – Europe. Mr. Spiess will report directly to Midway’s senior vice president - entertainment, Mark Beaumont. With more than eighteen years of interactive entertainment marketing, sales and management experience, Mr. Spiess will oversee all of Midway’s European operations effective immediately. Prior to joining Midway, Mr. Spiess was senior vice president of European marketing at Atari, Inc. Before Atari, Mr. Spiess held senior management positions with Crave and Virgin Interactive.
Mr. Spiess will be based in Midway's European headquarters in London, U.K., and will oversee operations in all PAL territories including Midway's recently established German subsidiary, Midway Games GmbH. He will play a critical role in the expansion of Midway's direct distribution efforts beyond England and Germany.
“Driving growth in the European territories is a major initiative for Midway,” said David F. Zucker, president and chief executive officer of Midway. “We consider ourselves very fortunate to have an experienced and talented industry veteran like Martin Spiess running our European operation. This new appointment will allow Midway to continue its strategy of becoming one of the industry’s top publishers,” added Mr. Zucker.
“Midway has enormous potential for expansion in the European territory, and this is an opportunity to build one of the strongest sales, marketing and distribution companies in the industry,” said Martin Spiess. “Midway is committed to working with the best talent in the industry and becoming a publishing force in Europe,” added Mr. Spiess.