Vivendi Universal Games and Hip-Hop Mogul 50 Cent Join Forces in 50 Cent: Bulletproof
Rap artist and cultural phenom expands his domain into video game world.
Vivendi Universal Games (VU Games) today announced a deal with multi-million album selling hip-hop superstar and entertainment icon 50 Cent to collaborate in the creation of a new video game that will hit retail shelves in late 2005. 50 Cent: Bulletproof, in which 50 Cent will star and provide his likeness and voice, will be unveiled at the Electronic Entertainment Expo in Los Angeles on May 18th, 2005.
“In everything I do, I play to win,” said 50 Cent. “I’m out to destroy the competition and my video game is no different. It’s a fantasy version of my life. I plan to shake up the video game world like I did the rap world – I’m pulling no punches with my game.”
“50 Cent is one of the most talented artists in the recording industry with legions of fans around the world. Everything he touches turns to gold – music, movies, clothes, cars, watches,” said Bruce Hack, CEO of Vivendi Universal Games. “We are thrilled to collaborate with 50 Cent and Interscope Records in a video game debut that will deliver extraordinary music, exciting game play, and best of all, 50 Cent.”
About 50 Cent: Bulletproof
In 50 Cent’s video game, which will be revealed at the Electronic Entertainment Expo in Los Angeles on May 18th, 2005, 50 gets caught in a web of corruption, double-crosses and shady deals that lead him on a bloody path through New York's drug underworld. Working with the unlikeliest of allies, the streets heat up as 50 Cent takes on the most dangerous crime families in the city, uncovering an international conspiracy with devastating implications. The streets are watching as 50 Cent blasts his way to the truth.
Further blending the lines between Hollywood, music and games, Sopranos executive producer and Emmy-Award winner Terry Winter inked both the game's script as well as the screenplay for 50's forthcoming film, Get Rich or Die Tryin’.
More information about the game can be found at http://www.the50centgame.com/
“In everything I do, I play to win,” said 50 Cent. “I’m out to destroy the competition and my video game is no different. It’s a fantasy version of my life. I plan to shake up the video game world like I did the rap world – I’m pulling no punches with my game.”
“50 Cent is one of the most talented artists in the recording industry with legions of fans around the world. Everything he touches turns to gold – music, movies, clothes, cars, watches,” said Bruce Hack, CEO of Vivendi Universal Games. “We are thrilled to collaborate with 50 Cent and Interscope Records in a video game debut that will deliver extraordinary music, exciting game play, and best of all, 50 Cent.”
About 50 Cent: Bulletproof
In 50 Cent’s video game, which will be revealed at the Electronic Entertainment Expo in Los Angeles on May 18th, 2005, 50 gets caught in a web of corruption, double-crosses and shady deals that lead him on a bloody path through New York's drug underworld. Working with the unlikeliest of allies, the streets heat up as 50 Cent takes on the most dangerous crime families in the city, uncovering an international conspiracy with devastating implications. The streets are watching as 50 Cent blasts his way to the truth.
Further blending the lines between Hollywood, music and games, Sopranos executive producer and Emmy-Award winner Terry Winter inked both the game's script as well as the screenplay for 50's forthcoming film, Get Rich or Die Tryin’.
More information about the game can be found at http://www.the50centgame.com/