Following a four-week epidemic, the boffins in lab coats at Capcom have finally quarantined the T-VIRUS (www.t-virus.co.uk), a revolutionary viral campaign spread by word of mouth, SMS, the Internet and email, to promote today's launch of Resident Evil: Outbreak, the next PS2 release in the genre-defining survival horror series.
Since its first infection, the T-VIRUS has whipped up a storm of media attention and has been exposed to 26,000 people, 16,000 of which have opted to infect themselves.
The T-VIRUS is a totally harmless promotional campaign and uses an innovative pyramid reward system to encourage those who are infected to infect as many others as they possibly can and win limited edition Resident Evil: Outbreak prizes including Resident Evil DVDs, exclusive Raccoon City t-shirts and PS2 consoles.
T-VIRUS infectees have even infected their mobile phones with a groaning zombie ring tone.
'The T-VIRUS has achieved everything we set out to do and more,' commented Ben Le Rougetel, Senior PR Manager, CE Europe. 'The number of infections has been truly impressive and the T-VIRUS has courted a great deal of controversy within the media, combining to create a real buzz surrounding today's release of Resident Evil: Outbreak.'
Resident Evil: Outbreak is the next evolutionary step in the multi award-winning game series and will see terror, once again, fill the streets of Raccoon City. The city's citizens try to escape the devastating effects of a secret biological weapon that turns all living creatures into flesh-eating zombies. Soon only a few desperate survivors remain uninfected and they must find a way out of the city before the government takes the only option left and quarantines the entire area.
Unlike previous titles in the series, players of Resident Evil: Outbreak do not play the role of a highly trained S.T.A.R.S. operative, but one of eight ordinary citizens who must rely on their innate survival instincts and unique skills to stay alive.
The T-VIRUS has now been safely quarantined and Resident Evil: Outbreak is available today from Capcom for PS2, priced £39.99.